Tag: marketing strategy
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Does every business have to go global?
I have been thinking through details about the brand Lanvin and its push to expand in China, so I thought,” How big does your reach have to be to be considered a success? Does every business need to conquer the Chinese marketplace?” I think there is a danger in pushing to be a global business…
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Some Lanvin financial background + Importance of a brand story
Lanvin, that bastion the French luxury history, may not be doing so well. The house was acquired by Fosun Fashion (now Lanvin Group). The group had plans to take Lavin, turn it into a powerhouse, and take over the Chinese market. That has not happened. Instead, Lanvin lags far behind its much younger luxury counterparts…
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L’Oréal, Carita, and the marketing of luxury skincare
L’Oréal is getting more into the luxury skincare side of things. And by luxury, I mean the ultra-premium skincare category, the kind of stuff that is multiples more expensive than La Mer. That, I suppose, is interesting enough. Yay, expanding your portfolio of brands to meet the needs of more types of consumers. But that…
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Lululemon would like you to hand over your dupes
More specifically, I can report that Lululemon is doing a swap. Those who come out to the Century City Mall on May 6 and 7, 2023 can bring their dupes for the popular Lululemon Align pant and receive an genuine pair. They are confident in the quality of their product and want people to experience…
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Nike sending a message with lawsuits against Lululemon and Bape
Really quick: Nike has two lawsuits in the works. One against Lululemon for patent infringement and another against A Bathing Ape (Bape) for trademark infringement. The issues are, respectively, similarities to their Flyknit technology and design profiles. Is the issue just that these things are too similar? Possibly. In this case, I am not sue…
A Wren Says 