Tag: marketing strategy
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On kickers and audiences
This blog is not really about making opinions or commentary on pop culture. (But I could change my mind about that in the future.) However, I think we can take some time to reflect what the Harrison Butker controversy can teach us. Regardless of what you think of what was said or not in that…
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Bad reviews are good
Word on the street is that MKBHD destroys companies with his bad reviews. Somehow I doubt that. (He does, too) But, the idea that that a creator shouldn’t upload negative reviews? That is something we should think through. Let’s get this out of the way. Negative reviews are not bad; they are information. Regardless from…
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Gen Z wants to go back to the office. What’s that mean to you?
If you notice, media outlets have been reporting that Gen Z is pushing for a return to the office. While other generations have been relieved by the freedoms of remote work, this group wants to leave the comfort of their own homes. Why? As NPR puts it, it has to do with professional FOMO. They…
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It’s not just ads
When you talk to most people about marketing, their brains immediately shift to ads. Commercials, print ads, guerrilla in your face approaches. That’s what marketing is. But they don’t think about the subtle changes in packaging to attract their attention. Or the fact that some products are available exclusively in their region and not others.…
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To the marketers only now concerned about a TikTok ban
Maybe this was you, one of those people who laughed about the out of touch congressmen who wanted ban TikTok. Maybe you were among those who publicly ridiculed them instead of taking it seriously. Maybe you are now among the many wondering what a ban on TikTok would do to your marketing strategy. Let’s be…
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Who are you designing for?
I am going to admit to you something very quick, which could color your perception just as fast. I have typically been wary of demands that runway shows include more larger sized individuals. In my mind, the runway show was a moving catalogue. I saw the models as just happening to be the form that…
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Playing dress up with avatars- The latest online shopping innovation
In a move to address the online returns rate, companies have turned to tech, like gaming tech. The company BODS has developed a virtual try-on tool to improve online shopping. By using your photos and/or biometric information, it creates avatars that can be customized to help you visualize how clothes might fit. Multiple brands are…
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FitFinder- One way that brands are combatting the online returns problem
While you’ve been doing your online shopping, you’ve likely come across FitFinder, suggested by the site to help you find your best fit. It’s a product developed by the company FitAnalytics and is now available on multiple brand sites. As a shopper, it is helpful to have a tool to figure out sight unseen what…
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More troubles for Farfetch
If you are into luxury online shopping, you are likely aware of Farfetch. If that is not your jam, just know that it is an online retail platform that has been struggling a lot lately. And it only continues to get worse. With a history of recent financial struggles and lack of profit, it purchased…
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Scarcity is a tool
I have been personally victimized by the scarcity game. I have made purchases I would later regret or mentally wrestle my credit card down all in the name of getting in on the limited-time only sale, or being worried items would sell out. Driven by my own experiences, I have been digging into this tactic.…
A Wren Says 