Tag: marketing strategy
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The first-worldiest of first world problems
I got really excited about the release of Selena Gomez’s collab with Oreo: a horchata inspired cookie. I couldn’t find it anywhere in my area, so I went to order it from WalMart.com. After adding some actual essentials to cart, I went to check out. The next screen prompted me to sign into my account,…
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So ChatGPT
“So I asked ChatGPT…” It’s a phrase that I’m hearing more often. Years ago, when we wanted to know something quickly, we would ask a friend. And then we would ask Google. And now, the shift is to ask ChatGPT. As more and more people enter their questions into that large language model instead of a…
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Nestle saw an opportunity
When I saw the box of Vital Pursuit Chicken Mozzarella Pizza, I thought I’d buy it. It seemed like an option created for the health and fitness conscious consumer. I figured I’d try it and look into it. Turns out I was right, but Nestle had a much more specific target market in mind: GLP-1…
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Rethink your strengths, using Starbucks as an example
You’ve started your SWOT analysis, but you are trying to figure out what to write down as your strengths. Well, that should be easy. What are your strengths? What do you see as your competitive advantage? Okay, let’s take the attention off of you and place it on a company. Let’s use Starbucks as an…
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Expensive doesn’t equal durable
Okay, this my final reflection on the Van Cleef and Arpels drama. I just have this last thing to say. A key issue in this story is that this entire story is ridiculous, given the price of the bracelet. As mangomoniica tells her story, it is revealed that her Alhambra bracelet started to tarnish after…
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That’s not really marketing
A glossy four page spread. A bus shelter wrapped in branding. An insurance commercial that brings you to tears. Ads, ads everywhere. That is marketing. Yes, it is, but also no. Advertising had become such a big part of my life, as a TV obsessed kid who would have watched hours upon hours of non-skippable…
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Here lies dear Duo
With a tweet, Duolingo announced the death of its beloved/maligned mascot, Duo. The cause? All the people skipping their lessons. Now, they have announced a website where you can help bring Duo back to live, by also bringing back your dedication to your lessons. The language learning platforms has long been known for their innovative…
A Wren Says 