Tag: consumer behavior
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Is this the solution last minute shoppers have been waiting for?
I was on the Valentino webpage, as us nonwealthy do from time to time. I noticed they were promoting an option for a virtual gifting experience: 4Gift. As they put it, it gives you the option to give your recipient an instant digital unboxing, meaning you don’t need to worry about shipping delays. They get…
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Well, who put a Sephora ad in my MMA show?
As the coverage came to a conclusion on the Perez/Smith MMA bout, an ad started playing. “The biggest Sephora sale of the year is here!” And then it was closely followed by a Macy’s ad. Well, that’s weird. Fashion and beauty are not your typically brands seeking to reach the typical MMA content consumer. This…
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So Starbucks plastic cups take a different journey
All of the plastic cups were found in an incinerator in Alabama. They took the journey from the recycling bin in a Massachusetts Starbucks, not to be used to make new plastic items but to be destroyed and thrown into the waste pile. The article was calling in to question the coffee chain’s practices and…
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It’s never just a t-shirt
It was a brief conversation. “I’m thinking about creating a brand. But I want it to be something more. People aren’t just buying t-shirts; they’re buying a lifestyle.” It is a t-shirt that covers your body, perhaps keeps you marginally warm, but it also is a way to signal who you are to the world.…
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Spices and values
The spice jar had been put away haphazardly when cleaning. With a different side of the container facing out, I noticed a stamp on the side, “STAND WITH UKRAINE.” Taken aback, I looked back at the front label. It was cumin seeds from a brand called Pride of India. And I wondered what process they…
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I wasn’t going to say anything
As I prepared to go to sleep in my hotel room, I thought, “Oh, I should turn off the TV.” Then I remembered it wasn’t my TV I was listening to. I had been following the cable news broadcast word for word from the TV in the room next to me. It was loud, and…
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FTC issues new rules on fake reviews
You’ve seen them. You’re on the site trying to evaluate whether or not you should order that thing. You’re reading the reviews and there is one that seems … off. Dare I say fake, overly glowing, and like they never actually used the product. Now the FTC is doing something about that. The Federal Trade…
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The customer is always right about this one thing
It’s the phrase that has become the bane of the service worker’s existence: The customer is always right. Those five words have been stretched to justify a string of bad behaviors and to push workers to do anything to placate dissatisfied, and rude, customers. But, I personally don’t believe that’s what we should be using…
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Wait, tell me again about user centered design
You might have seen the phrase before (possibly from me), user centered design. What is it? In the most simplified definition, it is exactly what the name would suggest. It is about making sure you are thinking about whoever is going to end up using your product, while you design it, to make sure it…
A Wren Says 