Tag: brand image
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The useful lesson from celebrity drama
For better or more likely worse, I’ve been following the most recent celebrity court proceedings. While this is truthfully not at all relevant to my life, I have learned one key lesson. Be careful what you write. Yes, your wording in your major campaigns is run through with a fine-tooth comb checking to see how…
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So, a CEO goes to a concert
A quick, seemingly innocent kiss cam led to the unraveling of a CEO’s life. (Granted, this is all his own doing, but that’s a different topic.) There are many ways that you could look at the recent, viral video of the now former CEO of Astronomer being caught on camera at a Coldplay concert with…
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What brand am I?
On here, I spend time analyzing the content, product, and messages put out by brands. I think about what those outputs might say about them and what they may have tried to communicate. Essentially, I spend time thinking about how these major organizations go about branding themselves. But I can’t say that I often turn…
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The Musk problem
Tesla sales were down 71%. If like me you don’t fancy yourself a math genius, we can both just rest assured that equals a lot money lost. It had nothing to do with the product itself. Not even the cybertruck catching fire or concerns about self-driving systems led to such a drop. It all has…
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There’s this rumor about Snooki
“Well, you know Louis Vuitton sent her a Gucci bag so she wouldn’t be seen filmed with theirs.” The rumor has been circulating for years about Snooki, the beloved meatball of Jersey Shore. Snooki, nee Nicole Polizzi, has since debunked this rumor, but it continues to run the circuit. The idea is that a luxury…
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Somehow I missed the Zendaya x On partnership
I saw an ad that had Zendaya and On Running together, and I had to click. When did that happen? Apparently, back in June. I am late to the party. There was an initial ad that released, “Dream Together.” For me it evoked the old Nike ads that I remembered with the dark stylized background…
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More silly trademark disputes: Coach polices use of the word “coach”
You might have thought it was the person on the sideline of your kid’s game. Nope, it’s just a brand. Or rather that is what Coach, the brand part of Tapestry, Inc., would have you believe. They are suing Gap Inc. for shirts sold at Old Navy with the word emblazoned on the chest. Tapestry…
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The other side of story on “those” Amazon resellers
She lived in a mansion, put her kids in private schools. She was a self-made multimillionaire, and entrepreneur if you will. The problem is that it was definitely ill-gotten gains, accrued by selling shoplifted makeup on an Amazon storefront. You likely heard of the story, and the overall rise in organized retail crime. I’m not…
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What really makes a brand a luxury brand? You
Three authors, Ko, Costellow, and Taylor embarked on a research journey. Their goal was to nail down once and for all a definition of a luxury brand. Afterall, it gets pretty tricky to do research on thing that has no clear meaning. So off they went. I previously posted on the five key criteria they…
A Wren Says 