Tag: ad campaign
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Burberry’s new very British ad campaign
Have you seen Burberry’s new social media campaign? Watch it here first. Now, what did you see and what did it make you think? In the video, Luckie Blue Smith, Liu Wen, Mona Tougaard, Tyson Beckford, and Amelia Gray are experiencing Great Britain for the first time. Olivia Colman steps in as cultural tour guide…
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Another win for K. Dot
If you were taking a vow of ignorance last 12 months, you might have missed the epic rap battle between Kendrick Lamar and Drake. You would have also missed the most watched Superbowl halftime performance. And you would have also missed, “Not Like Us,” playing continuously. But, it seems that brands have not. This week…
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Is this day for Veterans or Singles?
If you are looking at your promotional emails today on 11/11 there are two options. First, you could be seeing tributes to veterans. Perhaps you see a free coffee for active and retired military and their family members. Or there’s just a blanket Veterans’ Day sale promo. Option number two is a message telling you…
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Man, it’s the AI generated ads
I am not antitechnology, but all of this AI stuff makes me nervous. More specifically, it’s the deepfake videos that get me. Yes, we heard the warnings of how manipulated videos could be used to mislead the public in upcoming political elections. However, I’m already annoyed by the ads that are coming out now. You…
awrensays
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The consumer is the marketer
Back in the day, when you saw a funny ad, that was it. You maybe told someone else about to check if they saw it too. If you were really quick, you could quickly press record on your VCR and keep that video forever. Or maybe tear out the page of the magazine and put…
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Why the Calvin Klein ad went viral
If you haven’t seen the recent Jeremy Allen White Calvin Klein ads, you might be intentionally avoiding them. They are everywhere. As they say, they have gone viral. So if you weren’t hit with targeted ads, or passing by a billboard, chances are that someone showed it to you. But why is that? Why have…
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Calvin Klein ads are working
I wonder, when the team at Calvin Klein got together to devise their advertising strategy, did they have this media whirlwind in mind? How to you even account for virality when you determine how to invest your marketing dollars? Between the number of views and shares for the images of Jeremy Allen White and the…
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A naked man is a joke.
I was in the folk art museum is Asheville, observing the wooden sculpture of an artist whose name now escapes me. Among the delicately carved, busy carnival scene, were families enjoying themselves, people riding the roller coaster, a naked man running through the scene. I imagine it brought a smile to the carver’s face, something…
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Bottega Veneta told us they would do this, and yet we were all surprised
I was young, probably in third grade, and it was time for the regular assembly. I was tasked with the opening speech. That was the largest number of eyes on me all at once, and that was just one elementary school. These days you no longer have to resort to a mic and single room…
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Bottega Veneta is winning at social media, without even having an account of their own
Kendall Jenner is out walking her dog in full glam. The paparazzi flock to her. A$AP Rocky goes out dinner. The paparazzi ensure they get all the images of him and Rihanna. The cycle repeats as the two go about their respective days in impeccable style. Vogue uploads articles about the two, fashionistas post about…
awrensays
A Wren Says 