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Appealing to your paying customer: Customer roles
We are now on to the third of the customer roles: The Payer. This is one you are probably most familiar with, because after all, your products cost money. At the base, the payer’s concern is affordability. Yes, one question is “Can I afford this thing at the current set monetary value?” But they would…
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Kiehl’s Ultra Facial Cream with Squalane reviewed: It’s a moisturizer
I’m not sure what it is, but I have not been able to fall in love with Kiehl’s, despite how beloved it is by so many other people. I’m trying products from the brand to better understand the hype. Today’s entry: The Ultra Facial Cream with Squalane. Ultra Facial Cream with Squalane $38 for 50…
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Cartier’s Baiser Volé is a celebration of the lily in a perfume bottle
To me, Cartier’s Baiser Volé smells like a grown woman. I did not say old lady. I mean one who pays her own bills and turns a lot of heads. There is a powdery sweetness to it that even I adore and find alluring. Cartier Baiser Volé eau de parfum $151 for 100mL The key…
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Be weary of reviving the ancient dinosaurs of your past
You know, I recently saw a post, which I can’t verify was true, but it was about how scientists have revived some ancient species. My first thought was, “Has science fiction taught us nothing?” The cautionary tale of Jurassic Park is all about the dangers of trying to bring back ancient dinosaurs. The lesson is…
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Think deeper about who uses your products and why
We’re taking this journey through the 4 customer roles. Today’s stop is the user. And yes, if you did your product design right, they love it and are telling all of their friends. But there are still some more things for you to consider. The user’s focus is acceptability. How well does your product fit…
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Those who seek: Time to think about the seeker customer role
Yesterday, I posted a quick overview about the payer roles. Now, let’s spend some time thinking about what that would mean for your approach to customers. A quick note: As you go through this remember that these roles could be held by completely different people in the decision process, but it might be helpful for…
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More ways to think about your customers: 4 roles
I came across a resource (information at the bottom of this post) that provided 4 possible customer roles. With the way it’s laid out, it’s easy to think about how you might need to tailor or shift your marketing and services. Role #1: The Seeker- Learns about and gets more information about the product Role…
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A sigh of validation
Close to three weeks ago, I made a post about my issues with gender neutral fashion. I wanted to make the post because it was something that I had been thinking about for a while. However, I was anxious about doing so. This blog is not a major publication, but I was still worried that…
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First impression of Algenist’s Genius Liquid Collagen on a dry skin type
How familiar you are with the brand Algenist? Not very? Okay here is a quick background. The key ingredient for the brand is algae. Only now did it register that is probably the inspiration for the brand name and insight on how to pronounce it. Algae is what the brand uses to make their patented…
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Smelling Sundazed by Byredo + Why you need to smell more fragrances (even the ones you think you’ll hate)
I went in and blindly sniffed Sundazed by Byredo without the notes. I didn’t know what to expect, but I expected the tried-and-true notes often in summery fragrances. Instead, I was surprised to smell warm florals. Sweet warm florals. Byredo Sundazed Eau de Parfum $205 for 50 mL Notes: Top: Lemon, mandarin Heart: Neroli, jasmine…
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A Wren Says 