A Wren Says

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  • Why the Calvin Klein ad went viral

    If you haven’t seen the recent Jeremy Allen White Calvin Klein ads, you might be intentionally avoiding them. They are everywhere. As they say, they have gone viral. So if you weren’t hit with targeted ads, or passing by a billboard, chances are that someone showed it to you. But why is that? Why have…

    awrensays

    January 17, 2024
    Marketing
    ad campaign, Calvin Klein
  • Calvin Klein ads are working

    I wonder, when the team at Calvin Klein got together to devise their advertising strategy, did they have this media whirlwind in mind? How to you even account for virality when you determine how to invest your marketing dollars? Between the number of views and shares for the images of Jeremy Allen White and the…

    awrensays

    January 16, 2024
    Marketing
    ad campaign, Calvin Klein
  • A naked man is a joke.

    I was in the folk art museum is Asheville, observing the wooden sculpture of an artist whose name now escapes me. Among the delicately carved, busy carnival scene, were families enjoying themselves, people riding the roller coaster, a naked man running through the scene. I imagine it brought a smile to the carver’s face, something…

    awrensays

    January 15, 2024
    Marketing
    ad campaign, Calvin Klein, controversy, gender
  • I adore this smoothing body cream from OLEHENRIKSEN

    Straight to the point. I really like the OLEHENRIKSEN BeamCream Smoothing Body Moisturizer. I am on my second jar of this at this point. I decided to first try this after the Sol de Janeiro wasn’t moisturizing enough for me. This surprised me with how well it worked for my skin. It is a thick…

    awrensays

    January 14, 2024
    beauty
    Bodycare, dry skin, lotion, moisturizer
  • Do Son is a tropical vacation in a fragrance

    It is solidly winter here in the United States. I am feeling nostalgic for a warmer time. Do Son by Diptyque will help with that. It is a blend of solar florals that instantly transport me mentally to a breezy, tropical location.  For me, it was a vacation on the beach. I took the solid…

    awrensays

    January 13, 2024
    Fragrance
    diptyque, floral fragrances
  • More mistakes

    This year, I am tired to trying to be perfect. Or perhaps more accurately, I am tired of staying on the sidelines of life because I know that I won’t be able to do things perfectly therefore I don’t do them at all. This year I want to make more mistakes. I want more of…

    awrensays

    January 12, 2024
    Reflection
    Anything worth doing badly, confidence; imperfection
  • Some ideas

    Stay with me for a moment. What if there were a job where you could literally just play dress up al day and get paid for it? Like, what if you did that and then, maybe posted videos about? That would be crazy right? You are either in on this joke or are scrunching your…

    awrensays

    January 11, 2024
    Uncategorized
    bloganuary, bloganuary-2024-11, dailyprompt-1814
  • I kept thinking about those NB44 ambassadors

    Carlos Hank Guerreiro- up and coming equestrian show jumper for Mexico Jaime Camil -actor Pasha Goodarzi- freshman San Jose State University basketball player If you are not aware, this is the list of the ambassadors for the exclusive menswear line, NB44. I have to admit, it was bothering. One of these things is not like the…

    awrensays

    January 10, 2024
    Marketing
    celebrity endorsers, luxury, menswear, subscription
  • This men’s clothing subscription is so exclusive

    You have heard of Stitch Fix, you might have even noticed their recent push to market to men more aggressively. Let me assure this is not that. NB44 offers perhaps the most exclusive clothing subscription there is. For starters it requires an application, which includes variations of “Your Highness” as a title option. The luxury…

    awrensays

    January 9, 2024
    fashion
    luxury, menswear, subscription
  • The first big fashion law case of 2024 is Chanel vs secondary reseller What Goes Around Comes Around

    2024 just started and it is already time for another fashion law case. This time it is Chanel against the luxury reseller What Goes Around Comes Around (WGACA). This is what Chanel alleges WGACA has done: When it comes to counterfeits, I’m still trying to understand why this is tricky. It should be cut and…

    awrensays

    January 8, 2024
    News
    Chanel, Counterfeits, court case, luxury
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