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  • Another way to think about those Sephora 12 year olds

    As a broke college student, I would go with my friends to waste time in Sephora. We’d spend time together wandering the aisles together, smelling fragrances we couldn’t afford, and swatching as many lipsticks as we could. Sometimes we’d buy something, other times it was enough to leave the store smelling and looking better than…

    awrensays

    February 29, 2024
    Marketing
    brand loyalty, consumer, consumer behavior, cultivation, Sephora
  • SuperCircle closes the gap on clothing recyling

    I have been looking at the pile of no good to anyone clothes sitting in a bag on my floor, waiting to take it somewhere, but who knows where. I thought to myself, “There has to be a way you could take this old fabric, break it down, and make new rolls of fabric. Surely.”…

    awrensays

    February 28, 2024
    Brand Spotlight
    environment, sustainability
  • J. Crew’s sustainable swimwear approach (and how you can benefit)

    J. Crew is working with Supercircle to take your old swimwear to make brand new pieces. From now to August 2024, the American retailer will accept your old bathing suits in return for a $5 credit to be used towards the purchase of new swimwear. This solution helps to address a key problem in the…

    awrensays

    February 27, 2024
    News
    environment, sustainability
  • Like toothpick bridges

    There is a common grade school physics project, the toothpick bridge. Or balsam wood. Or straws, the material doesn’t really matter. All I know is the assignment I was given was to take these materials and come back with a viable bridge. I took the materials, and did my best. My best included supergluing my…

    awrensays

    February 26, 2024
    Reflection
    dailyprompt, dailyprompt-1860, self improvement
  • My experience at the Equinox spa getting the Gold Collagen Facial

    As I planned my trip to New York, I figured, why not treat myself. I would be staying at the Equinox Hotel Hudson Yards, so I decided to book a treatment at their spa. I scrolled through the treatment on my computer, agonizing over the right decision. But my curiosity got to me. I had…

    awrensays

    February 25, 2024
    Skincare
    Equinox, Hotels, serums and treatments, sheet masks, skincare review
  • Apple Brandy on the Rocks by Kilian surprised me.

    Apple Brandy on the Rocks first introduced itself to me at the Kilian boutique in New York. It was one of the last fragrances I tried in the store that day, on a whim, just to say that I tried it. I was taken aback by how much I liked it. Even after a marathon…

    awrensays

    February 24, 2024
    Fragrance
    boozy fragrances, fragrance review, gourmand fragrances, kilian, kilian henessy
  • No need to set a fire

    All ablaze, you self-combusted to keep them warm, and now they won’t even sit still to absorb the heat. You are turning in to ashes. No good to anyone, especially yourself. You’ve bent so yourself so they wouldn’t break, and here you are now, in pieces, while they continue on with no intent to help…

    awrensays

    February 23, 2024
    Reflection
    advice, dailyprompt, dailyprompt-1857, mindset, self-awareness
  • Equinox Hotel has a Science of Sleep package. Here’s how it went down.

    During my stay at the Equinox Hotel Hudson Yards, I opted to try out the Science of Sleep package. Truth be told, it was one of the reasons why I was so eager to try this hotel. I had visions of myself, entering the hotel haggard from all the work and nights staying up way…

    awrensays

    February 22, 2024
    travel
    Equinox, hotel-review, Hotels, New York
  • Let’s eat at the Equinox Hotel

    During my say at the Equinox Hotel Hudson Yards, I just had to let myself have the experience of ordering room service. I used the in-room iPad to place the order. The menu is expansive. It includes health forward fare and options for when you are feeling more indulgent. I, myself, have committed myself to…

    awrensays

    February 21, 2024
    travel
    Equinox, hotel-review, Hotels, New York, restaurants
  • When you think Equinox Hotel, think fitness

    When you think of the Equinox brand, you should conjure images a bougie, luxury gym. Now imagine that same brand developed a hotel property in Hudson Yards in Manhattan. That rich fitness lifestyle is going to be included into every stay. Here are all the fitness offerings at Equinox Hotel Hudson Yards. In every room,…

    awrensays

    February 20, 2024
    travel
    Equinox, gym, hotel-review, Hotels
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