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  • The customer is always right about this one thing

    It’s the phrase that has become the bane of the service worker’s existence: The customer is always right. Those five words have been stretched to justify a string of bad behaviors and to push workers to do anything to placate dissatisfied, and rude, customers. But, I personally don’t believe that’s what we should be using…

    awrensays

    May 29, 2024
    Marketing
    consumer behavior, market research, user centered design
  • Wait, tell me again about user centered design

    You might have seen the phrase before (possibly from me), user centered design. What is it? In the most simplified definition, it is exactly what the name would suggest. It is about making sure you are thinking about whoever is going to end up using your product, while you design it, to make sure it…

    awrensays

    May 28, 2024
    Marketing
    consumer behavior, product development, user centered design
  • This post is only kinda about a foam run

    It was going to be my first race/vacation. I was excited to do the foam run, I even watched videos to prepare. Did I train? No, but it was about the party anyway. The nighttime event would feature glow in the dark foam, which made it all the more appealing. We arrived at the event…

    awrensays

    May 27, 2024
    Marketing
    consumer behavior, product development, user centered design
  • Don’t forget the sunscreen!

    Sigh, I rushed out the house today without putting on sunscreen. Let’s both get a refresh on why this item is important in your skin care regimen. You know that you should wear sunscreen to prevent skin cancer, but you also should wear if you are just plain vain like me. Sunscreen can help protect…

    awrensays

    May 26, 2024
    Skincare
    advice, anti-aging, SPF, sunscreen
  • Athalia by Parfums de Marly was not what I expected

    When I saw the dark bottle of Athalia by Parfums de Marly, I was expecting something dark, deep, ambery, and brooding, deep. What I got when I sprayed it on my skin was something more sweetly feminine, a powdery floral. But you know what? I like it. I have been wearing this fragrance for a…

    awrensays

    May 25, 2024
    Fragrance
    floral fragrances, fragrance review, Parfums de Marly, perfume, perfume-review
  • Maybe I’ll get waffles

    “Hey  let me know what the plan is for brunch tomorrow.” I’m hoping we can get the details ironed out soon. We made plans to try a new restaurant and generally enjoy each other’s company over some hopefully good food. As much as I could find the things in my life to criticize or regret,…

    awrensays

    May 24, 2024
    Reflection
    dailyprompt, dailyprompt-1948, life design, what matters
  • Coach blends virtual and physical worlds to reach Gen Z

    In case you missed just as I had, Coach has leaned into the world of virtual influencers in their Courage to Be Real campaign. This campaign features a series of web videos, following Imma and different celebrities on a path to self-discovery. The pinked haired Japanese influencer, Imma, is hailed as the world’s first virtual…

    awrensays

    May 23, 2024
    Marketing
    luxury, market research, target market, technology
  • On kickers and audiences

    This blog is not really about making opinions or commentary on pop culture. (But I could change my mind about that in the future.)  However, I think we can take some time  to reflect what the Harrison Butker controversy can teach us. Regardless of what you think of what was said or not in that…

    awrensays

    May 22, 2024
    Marketing
    controversy, marketing strategy, target market
  • A sliding scale for returns fees? Oh Polly introduces new policy to discourage returns

    In the hopes of discouraging serial returns, online retailer Oh Polly is introducing new fees for returning products in the UK. If you are returning less than 50% of your order, your fee will be roughly 3 pounds. The fee increases every 10 percentage points, to the highest fee of 9 pounds for those returning…

    awrensays

    May 21, 2024
    News
    online shopping, return-policies, returns, shopping
  • Three major companies faced shareholder challenges. Here’s the takeaway.

    UPS. Home Depot. Coca Cola. What do they have in common? Well, recently each company it was shareholder challenges to their DEI initiatives. (You can read more on that here.) In each case, the proposals represented an extremely small minority of the opinion of the group of shareholders. Ultimately, none of the companies needed to…

    awrensays

    May 20, 2024
    News
    diversity, law
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