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It’s never just a t-shirt
It was a brief conversation. “I’m thinking about creating a brand. But I want it to be something more. People aren’t just buying t-shirts; they’re buying a lifestyle.” It is a t-shirt that covers your body, perhaps keeps you marginally warm, but it also is a way to signal who you are to the world.…
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CrossFit’s crisis and what to learn from it
A tragedy happened at the most recent CrossFit Games that rocked the community. One of their strongest competitors died by drowning in an open water event. For month, athletes, spectators, and general fans of the sport awaited the results of the independent third-party investigation launched by the sporting body. The results: we can’t tell you…
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A scalp scrub I actually like
The Ouai Scalp and Body Scrub has my full attention. It is my version of Goldilocks’s choice. It is not too hard, or rather like other scrubs that seem to want to remove all of the layers of my skin. Nor is it too soft, and then might as well just be a cream cleanser.…
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If you already like Delina by Parfums de Marly…
I approached a stranger minding her business, as was I. She turned to me, “You smell good.” “Thank you. No one ever notices.” “Well, you do.” I was wearing Delina Exclusif by Pafums de Marly. I don’t often get fragrance compliments, so when I do I take note. If you somehow escaped the virality of…
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You need some cookies, sort of
A few years ago, I was sucked into the David Goggins social media algorithm. If you are not familiar with the ex-navy Seal, he is known for his no excuses mentality. His wisdom is often spouted during distance runs or lifting sessions. He lives and breathes the lifestyle of moving past the limitations you place…
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Spices and values
The spice jar had been put away haphazardly when cleaning. With a different side of the container facing out, I noticed a stamp on the side, “STAND WITH UKRAINE.” Taken aback, I looked back at the front label. It was cumin seeds from a brand called Pride of India. And I wondered what process they…
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“All brands have a story.”
I’m taking a quick side bar here while I listen to Gap CEO Richard Dickson talk about his strategy to revitalize Gap and its brands. “All brands have a story.” That is what is sticking in my brain right now. What is your story? He pushed listeners to tap into your origin story. That is…
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Walmart sales are up. Here’s what we can learn from that.
Walmart profits are growing. A large portion of that gain was attributed to increasing their customers in the $100k+ income level. You can read more about this, especially if you are an investor, but I want to use it as a learning moment. Increasing your sales is not always about more products and promotions. Let…
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Don’t tune out now
So, the U.S. had an election. There has been quite a bit of talk about taxes and tariffs and how they will influence businesses and the American people overall. This is just another reminder why it is important for business owners and brands to pay attention to politics. For example, the outgoing administration has a…
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Tell me how you really feel about the Caudalie Beauty Elixir
I sat watching the video, as they praised the Caudalie Beauty Elixir. It was a must-have that multiple staff members kept at their desks to mist throughout the day. I kept that parked away in the recesses of mind. “Must be a good product. I should try it one day.” And then I found myself,…
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A Wren Says 