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  • Sephora just entered the world of sports in a whole new way

    If you are not new to social media, chances are you have seen the growing traction of women’s sports. Along with this has come brand deals galore. But why focus on individual athletes at a time when you could have an entire team? Well, clearly Sephora thought the same. More specifically, Sephora Canada is a…

    awrensays

    January 13, 2025
    News
    partnership, Sephora, sponsorship, sport, women
  • Trying out the new cream from Dr. Dennis Gross on my dry skin

    It is undeniably winter right now, and my skin shows it. It is dry and in need of serious moisture. This is the perfect time to test moisturizers on their hydrating abilities. It was time to try Dr. Dennis Gross’s Blur + Repair Cream. The brand claims that this cream will improve your skin texture…

    awrensays

    January 12, 2025
    Skincare
    Dr Dennis Gross, dry skin, moisturizer, skincare review
  • The adventurous Rotano by Maison D’etto

    I had never heard of Maison D’etto or tried any of the brand’s fragrances. But I happened upon a sample of their Rotano eau de parfum and have been testing it out. I’m going to be honest with you. This has been a very difficult fragrance for me to wear. Mostly this is because no…

    awrensays

    January 11, 2025
    Fragrance
    fragrance review, leather fragrance, masculine scents
  • So many choices

    How are your resolutions coming along? At the time I’m writing this, we’re not even two weeks in to 2025, but that doesn’t mean things will have been perfect. I for one am doing a reassessment. I started with a lot of good intentions. It is time to start getting more specific. I know what…

    awrensays

    January 10, 2025
    Reflection
    goal setting, goals, mindset, resolutions
  • Is retail back?

    Over the past year, there was a 4% increase in retail sales. 4% might seem like an insignificant figure, but factor in the losses that happened as a result of the pandemic and rise of online shopping. An increase is still an increase. My question then is “Is retail back?” The reporting by WWD didn’t…

    awrensays

    January 9, 2025
    News
    online shopping, retail, stores
  • A device that will tell you exactly how old your skin is

    What if you knew what you would look like in 20 years? What if you had a tool that told you exactly how your skin would age? What would that change for you? At CES 2025, L’Oreal debuted an innovation that could tell you precisely that information. It is called Cell BioPrint. It is a…

    awrensays

    January 8, 2025
    Skincare
    Product releases, technology, tools and devices
  • Gymshark modest collection coming soon

    I would see Leana Deebs’s fitness content come across my feed every now and again when I was in my peak fitness YouTube era a couple of years ago. She was a gym influencer, following the formula, from the outfits to the “train with me” to the meal prep. Then when she came up again,…

    awrensays

    January 7, 2025
    Marketing
    fitness, market research, Product releases, target market
  • Oh to be consistent

    I’m still in the “new year” mindset, possibly fueled by all of the content all over social media pushing me to believe this will be my best year yet. But now two weeks into the new year, it doesn’t feel that way. I started with big scary goals, but the effort to match just isn’t…

    awrensays

    January 6, 2025
    Uncategorized
    consistency, dailyprompt, dailyprompt-1809, goal setting, goals, mindset, motivation
  • The skincare advice I refuse to follow, to my detriment

    I don’t know when or why it started, but for some reason I developed a drinking problem. By that I mean I struggle to drink water. It’s so bad that I had to set a goal to consume 16 ounces each day. And even then, I couldn’t do that, knowing full well there are people…

    awrensays

    January 5, 2025
    Skincare
    advice, beauty, dry skin, health, hydration, moisturizer, skin-care, Skincare, water
  • 365 days of fragrances

    This year, I am going to do a full 365 days of fragrances. I don’t mean that I will try out 365 different fragrances, or even review all of them. I intend to wear a fragrance, any fragrance, every single day this year. There will, of course, be some repeats in there. The goal is…

    awrensays

    January 4, 2025
    Fragrance
    fragrance review, resolutions
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