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  • Are you a wipes traveler?

    There’s a video of Naomi Campbell going through the airport preparing for her flight. Even before the rise in germ awareness, she was disinfecting every surface she would touch on the plane. Then there are people who enter their hotel and do the same, wiping down everything. Some even bring their own sheets and towels…

    awrensays

    March 6, 2025
    travel
    consumer behavior, customer experience, Hotels
  • A stay at The Barnett in New Orleans (Part 2)

    “Is that dander in the couch?” As I went through my room at The Barnett in New Orleans to document my travels, excitedly, my stomach turned. Instead of learning about all of the details to give a better review, I started analyzing the space for cleanliness. Then there was a screwdriver under the table. Just…

    awrensays

    March 5, 2025
    travel
    hotel, hotel-review, New Orleans
  • A stay at The Barnett in New Orleans (Part 1)

    Today I am writing to you about my stay at The Barnett, in New Orleans. Tomorrow, I will write about the experience. Let’s jump in with the tour. It is centrally located in a good section of New Orleans, not right smack on the craziness of Canal Street, but walking distance from nightlife and restaurants.…

    awrensays

    March 4, 2025
    travel
    hotel-review, Hotels, New Orleans
  • What is a suit for, anyway?

    If you are in the U.S. or are simply in the world not underneath a rock, you will likely have heard about how the meeting between President of Zelensky of Ukraine and President Trump of the U.S. took a turn. A member of the press asked Zelensky why he was not wearing a suit. Zelensky…

    awrensays

    March 3, 2025
    News
    clothing, politics, russia, trump, ukraine, war, wear what you want
  • More masks, please!

    I promised that I would have more fun with my skincare, so I decided to do some multimasking. No, not the old social media trend that saw people with multiple concoctions on different parts of their face at one time. Instead, Step 1 – mask, Step 2- a different mask, and continue. I remember, months…

    awrensays

    March 2, 2025
    Skincare
    111Skin, augustinus bader, beauty, exfoliating mask, face mask, innisfree, sheet masks, skin, skin-care, Skincare, skincare-routine, tatcha
  • Another vanilla scent: Dream by The Maker

    They call it Dream. It’s the vanilla gourmand scent from The Maker. It smells like a comforting vanilla, ever so slightly boozy. It is the interpretation of a vanilla fragrance that I had been looking for. And yet maybe it’s not? Dream eau de parfum $175 for 50mL NotesTop: Cocoa, magnolia, cinnamon butterHeart: Vanilla orchid,…

    awrensays

    March 1, 2025
    Fragrance
    fragrance review, gourmand fragrances, vanilla
  • Why didn’t you say that?

    “Wait, why didn’t you bring that up?” She wanted to know why I wasn’t celebrating the victory. The truth was that what she saw as a success never registered to me. I was too busy picking apart all the areas for improvement. And truthfully, if she had somehow found out and tried to celebrate it,…

    awrensays

    February 28, 2025
    Reflection
    mindset
  • Ben and Jerry want their ice cream back

    Ben and Jerry want their company back. Since selling their eponymous ice cream brand to Unilever, they have faced barriers keeping true to their roots. As they attempt, through the independent board, to put their progressive values at the core of what they do, Unilever have pushed back. In protest to the war in Gaza,…

    awrensays

    February 27, 2025
    News
    brand, controversy, value alignment
  • Faster isn’t always better

    Too big a bet on mobile orders. A belief that drive-thrus would save the company. The new Starbucks CEO made this observation as he worked through the reason behemoth coffee chain was struggling. In pursuit of efficiency, they lost sight of customer experience. Faster does not always equal better if it causes you to fall…

    awrensays

    February 26, 2025
    Marketing
    brand identity, customer experience, Starbucks
  • There’s this rumor about Snooki

    “Well, you know Louis Vuitton sent her a Gucci bag so she wouldn’t be seen filmed with theirs.” The rumor has been circulating for years about Snooki, the beloved meatball of Jersey Shore. Snooki, nee Nicole Polizzi, has since debunked this rumor, but it continues to run the circuit. The idea is that a luxury…

    awrensays

    February 25, 2025
    Marketing
    brand, brand image, consumer, luxury, perception
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