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The cost of materials fallacy
It still baffles me that people continue to use the argument that items are overpriced based on what they have calculated the price of the materials to be. If a brand were to ever charge you for an item, purely based on the price of the materials, they would go out of business. For a…
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Hunt for the magic planner
I’ve spent hours searching for the perfect agenda for me, just a planner that didn’t force me to schedule my day in a particular way, or shout out inspirational quotes, or assault me with stickers. I finally settled on one, only to find it didn’t magically organize my life for me. Such a waste of…
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How well does a grape water mist work?: Thoughts on this Caudalie product
I picked up the Caudalie Grape Water Moisturizing Face Mist to give the brand a second chance. As a reminder of my previous post, I am not a fan of their Beauty Elixir. I found, though social media sings its praises, the extracts and essential oils in the blend irritated my skin. That led me…
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A soft rose scent from Chloé
I woke up and wanted to smell sweet and feminine and floral, for some strange reason. Perhaps it was a callback to the favorite scents of my youth. Or maybe I was just looking for something to shift my mood for the day. I scoured my collection to see if I could find something to…
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SWOT yourself
I had a moment. I realized that I am most successful when I stick strictly to a routine, to a degree that worries others. I excel there. I feel great there. However, my biggest flaw is that I believe that I shouldn’t have to do that. Other people are able to just decide what they…
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Starbucks should definitely consider these two things
Finally, you have completed the first part of your SWOT analysis. You looked in to the strengths and weaknesses internal to your organization. Now it’s time to look outside: your opportunities and threats. Opportunities and threats are those things that are happening that are external to your organization. Opportunities are those things that could help…
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Now on to Starbucks’s big weakness
Okay, now we are in the second grid of your SWOT analysis. You’ve taken the time to think about your strengths. Now you need to figure out your weaknesses. (The opportunities and threats will come next.) When it comes to the SWOT analysis, your weaknesses are those things that have come up as issues over…
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Rethink your strengths, using Starbucks as an example
You’ve started your SWOT analysis, but you are trying to figure out what to write down as your strengths. Well, that should be easy. What are your strengths? What do you see as your competitive advantage? Okay, let’s take the attention off of you and place it on a company. Let’s use Starbucks as an…
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A Wren Says 