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A Wren Says

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  • More people in the room

    Today I was catching up on old episodes of the Glossy podcast. During the episode, the two hosts were talking about the recent American Eagle “Good Jeans” controversy. As journalists initially covering the campaign, they were excited by the new angle that American Eagle was taking. The brand switched up its old patterns of using…

    awrensays

    August 25, 2025
    Marketing
    controversy, diversity, marketing strategy
  • This lightweight moisturizer from Thrive surprised me.

    If I were one of those old-timey explorers out on quests, one of mine would certainly be for a basic moisturizer. Something that hydrates my skin enough without active ingredients that compete with the various serums and tonic that I’m frequently testing out. Something, while I want it to basically do nothing for me still…

    awrensays

    August 24, 2025
    Skincare
    basic moisturizer, gel cream, moisturizer
  • The Michelle Pfeiffer of fragrances

    Scrolling along Sephora’s fragrance new releasees one day, I came across a brand that I had never heard of: Henry Rose. First and foremost, I am a sucker for a new release. Second, a person’s name as the name of the brand? Color me intrigued. However, Henry Rose is not the founder, but the inspiration.…

    awrensays

    August 23, 2025
    Fragrance
    celebrity, floral fragrances, fragrance review, vanilla
  • The wrong pursuit

    “I wonder how tall she is.” I proceeded to go down a long journey to figure out the YouTuber’s height. Investigating link after link, I had to stop myself. “What are you doing? And why?” What difference would learning that piece of information make in my life? Learning is of course a good thing. However,…

    awrensays

    August 22, 2025
    Reflection
    dailyprompt, dailyprompt-2043, goals, mindset
  • Finally touching on that American Eagle ad

    Sometimes you find someone who says it much better than you ever could. I have been wading through what I could possibly write about the American Eagle ad fallout, the “great jeans” controversy. I have not had the time or mental space to dive into it. Luckily, I came across a video from Caleb Snell…

    awrensays

    August 21, 2025
    Marketing
    advertisement, advertising, controversy, Ralph Lauren
  • What if you could make cashmere, with fewer goats?

    An often -repeated issue that many people have with the fashion industry is waste. We aim our ire towards the fast fashion industry and the literal trash it produces, those countless clothing pieces that fill landfills after the consumer discards them. And yes, post-consumer waste is an issue. However, there is another problem the public…

    awrensays

    August 20, 2025
    News
    dailyprompt, dailyprompt-2039, eco-friendly, environment, fashion, sustainability, sustainable-fashion, technology
  • Louis Vuitton’s beauty launch is so close, but who is it for?

    The time has come: Louis Vuitton Beauté is here. I wrote about this upcoming launch, but it is now upon us, with inventory available to shop in select stores at the end of August 2025. I could very easily get into the ins and outs of the 55 different lipsticks being launched and the palettes,…

    awrensays

    August 19, 2025
    Marketing
    consumer behavior, louis vuitton, luxury, Makeup, Product releases
  • Is Crossfit the cure?

    Be honest, within the last six months, have you considered starting CrossFit? Joining one of their affiliate gyms? Doing the workout of the day post on the website on your on? No? Twenty years ago, that might be a different story. When the method and the brand was on the fringe of fitness it was…

    awrensays

    August 18, 2025
    Marketing
    advertisement, CrossFit, fitness, marketing strategy
  • Okay, so you want to test skincare in store

    Last week I wrote about some tips for testing beauty products in store. Now let’s get more specific. You know, if you’ve been following this blog for a while, about my love affair with skincare. Because when I say skincare I really mean products that you put on your face, we have to make some…

    awrensays

    August 17, 2025
    Skincare
    advice, shopping tips, tips
  • Byredo’s Casablanca Lily was love at first spray

    I went in to the Byredo store on a mission: I was going to buy something. After falling in love with Blanche, perhaps that would be the one. But as I sniffed my way through the Night Veil collection, my goal shifted. This is the one I should get: Casablanca Lily. To say that it…

    awrensays

    August 16, 2025
    Fragrance
    Byredo, feminine fragrance, floral fragrances, fragrance review, lily fragrances, perfume, perfume-review
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