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Those who seek: Time to think about the seeker customer role
Yesterday, I posted a quick overview about the payer roles. Now, let’s spend some time thinking about what that would mean for your approach to customers. A quick note: As you go through this remember that these roles could be held by completely different people in the decision process, but it might be helpful for…
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More ways to think about your customers: 4 roles
I came across a resource (information at the bottom of this post) that provided 4 possible customer roles. With the way it’s laid out, it’s easy to think about how you might need to tailor or shift your marketing and services. Role #1: The Seeker- Learns about and gets more information about the product Role…
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A sigh of validation
Close to three weeks ago, I made a post about my issues with gender neutral fashion. I wanted to make the post because it was something that I had been thinking about for a while. However, I was anxious about doing so. This blog is not a major publication, but I was still worried that…
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First impression of Algenist’s Genius Liquid Collagen on a dry skin type
How familiar you are with the brand Algenist? Not very? Okay here is a quick background. The key ingredient for the brand is algae. Only now did it register that is probably the inspiration for the brand name and insight on how to pronounce it. Algae is what the brand uses to make their patented…
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Smelling Sundazed by Byredo + Why you need to smell more fragrances (even the ones you think you’ll hate)
I went in and blindly sniffed Sundazed by Byredo without the notes. I didn’t know what to expect, but I expected the tried-and-true notes often in summery fragrances. Instead, I was surprised to smell warm florals. Sweet warm florals. Byredo Sundazed Eau de Parfum $205 for 50 mL Notes: Top: Lemon, mandarin Heart: Neroli, jasmine…
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But really how do you become the “main character”? Some advice on how I’m going about it
Following from my post last week, I’m recasting the film of my life, with myself as the lead. But what does that mean? You likely have seen for some time now “main character energy” across social media. I am not here to bring you anything from that space to define this. I instead have turned…
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Birdhouse Coffee Bar: Just a quick little review
Just really quickly, after my post about staying in Manchester, Connecticut, you might be wondering, “What is there to do there?” While I won’t spend the time to give you a whole itinerary, I will at least give you a coffee shop to try. Birdhouse Coffee is a quaint little shop that is out of…
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Hotel review: Courtyard by Marriott Hartford/Manchester
I decided to stay at that Courtyard by Marriott in Manchester, Connecticut. I had to be in the area and didn’t want to be overly lavish. I wanted to be smarter about my budget on this quick trip, so I booked it with American Express points. That was an extremely easy process. I was able…
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You did know you could use your AmEx points for hotels? Right?
The major perk of the American Express card is the points. I mean, that is after all how they entice you. But what do you do with those points? I decide the best way to use mine was to book a hotel. Having an American Express gold or platinum card allows you access to the…
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Capella Hotels has amazing world trip waiting for you, if you can afford it
I have to admit, this is not yet a financial possibility for me, however I really want to take on the Capella Hotels Senses of Capella experience. Their Senses of Capella experience is a 21 day international trip where you and a guest will experience the best of their 7 properties. Luxury dining, massage, art…
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A Wren Says 