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  • Chanel opening its Lucky Chance Diner in Brooklyn this weekend

    Maybe you’ve been sitting in a local diner and thought to yourself, if only this were… fancier.” Well, here is your chance to experience one of the most luxurious brands in the setting of a diner. Chanel is set to open its Lucky Chance Diner in Brooklyn for one weekend only. They will open doors…

    awrensays

    September 7, 2023
    Fragrance, News
    Chanel, marketing strategy, public relations
  • What does quality mean anyway?

    Luxury products are of the highest quality. Well, people assume luxury products are of the highest quality. Perceived product quality gets at how people would rank the quality of the product. It is more about what people think than what a company believes to be true. There are seven dimensions of perceived product quality that…

    awrensays

    September 6, 2023
    Marketing
    luxury, quality
  • What does it even mean to be authentic as a brand?

    I am working through the qualities that make a luxury product “luxury.” The first is authenticity. But what does that even mean? When thinking about luxury products, that words gets used when thinking about counterfeits. It is a similar concept here. People don’t want your brand to be fake, in a sense. There are multiple…

    awrensays

    September 5, 2023
    Marketing
    brand identity, brand image, luxury
  • What makes a brand “luxury”?: Here’s a definition

    On this site, I write quite a bit about luxury items and the luxury industry more generally. But I had moment when I asked myself, “So, what exactly makes it luxury?” Luckily much more determined people than I embarked on developing a definition.  A team of researchers –Ko, Costellow, and Taylor—embarked on a journey to…

    awrensays

    September 4, 2023
    Marketing
    luxury, luxury stores
  • The Bum Bum Body Scrub however…

    Last week I told you how disappointment I found the Bum Bum cream for Sol de Janiero. It smelled great, but it didn’t offer much moisture for my dry skin. Lest you think I am completely anti the brand, I present to you the Bum Bum Body Scrub. I love it. It is my friend.…

    awrensays

    September 3, 2023
    beauty
    body care, dry skin, exfoliant
  • Clementine California by Atelier Cologne is like a juicy squeeze of citrus

    Before you even start reading this review, I have to level set. I finally got to trying this Atelier Cologne fragrance, Clementine California that has been sitting in my collection. But here’s the problem, as I went to get the links, I discovered that Atelier Colognes has pulled out of the U.S. market in March…

    awrensays

    September 2, 2023
    Fragrance
    citrus scents, fragrance review
  • Dissecting my success

    Coming off a successful one year streak of posting, I got curious. What exactly was it that made me successful in building this habit, whereas I fell off in other attempts? Really, first I affirmed that I am in fact not lazy and can get things done under the right conditions. And then I started…

    awrensays

    September 1, 2023
    Reflection
    mindset, Productivity, time management
  • I have no answers, but I’m thinking more about clothing life cycles

    With the news announced about the ban on secondhand clothing imports in Uganda, I have realized I don’t think enough about the full life cycle of the products I buy. When I go shopping, never have I ever thought about where it will go when I do no longer want to wear it. I consider…

    awrensays

    August 31, 2023
    fashion
    sustainability
  • Ugandan president has banned the import of secondhand clothes

    ‘Kafa ulaya’ or The clothes of dead white people- That is the translation for a local Nigerian word for the secondhand clothing that finds its way in to the country. It is a commentary of the amount of used clothing entering Nigeria and other parts of Africa and Asia from the United States and Europe.…

    awrensays

    August 30, 2023
    News
    african fashion, sustainability
  • Don’t pick causes just because

    You know, I’ve seen some commercials that tell you how powerful women are and how they can do anything? And sometimes I wonder something like, “So what does this have to do with chocolate?” It feels like the company wants to jump on the women’s empowerment bandwagon, but it also feels forced and out of…

    awrensays

    August 29, 2023
    Marketing
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