Category: Marketing
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A more well-rounded loyalty program: Selfridges Unlocked
With most loyalty programs, customers are rewarded for how much they spend. Selfridges will do that, just like everyone else, but they will go one more. With they Unlocked program, loyal customers will be awarded keys not just for how much they buy but how often they visit British department store. Shoppers will scan their…
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True Classic knows their consumer
The CEO of True Classic described their model consumer: A man who wants his clothes to look good, without breaking the bank, and is a little overweight. That last bit hit me hard. It seemed a bit rough, like a rude assessment of their loyal customers. However, now I’m really hearing it. They aren’t being…
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Eggs, man
If you are based in the U.S., you probably already know about the huge spike in egg prices. From $1.98 per dozen all the way up to a whopping $8, the price increase has made the once economical breakfast a luxury good. As hard hit as the breakfast table is, there is an impact on…
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Gone is the Starbucks open door policy
Years ago, Starbucks had a PR problem. A group of Black cyclists had come into one of the cafes, were profiled. The brand then committed to an open door policies, saying that their stores (specifically the bathrooms) were for everyone. No one was to be kicked out. Years later now, in 2025, the brand did…
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Is this the solution last minute shoppers have been waiting for?
I was on the Valentino webpage, as us nonwealthy do from time to time. I noticed they were promoting an option for a virtual gifting experience: 4Gift. As they put it, it gives you the option to give your recipient an instant digital unboxing, meaning you don’t need to worry about shipping delays. They get…
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So, did you notice this one thing in your user agreement?
We might as well continue with the complaints. As I logged into my Lyft app for the first time in a while, I was prompted to agree to the new terms. I chose to read through instead of mindlessly clicking to quickly book my ride. “Arbitration.” As a condition to use the service, I had…
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About that backpack Mangione wore
This week, I have been musing on the connection between politics and fashion. It’s really about the idea that clothing carries a message with it. I started with the idea that brands sometimes try to distance themselves and the political figures who might want to wear their clothing. But that is not an issue solely…
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Gymshark modest collection coming soon
I would see Leana Deebs’s fitness content come across my feed every now and again when I was in my peak fitness YouTube era a couple of years ago. She was a gym influencer, following the formula, from the outfits to the “train with me” to the meal prep. Then when she came up again,…
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To say Christmas, or not?
Today, as I am writing this, is Christmas Eve. Based on the various marketing messages I have received so far, there are many different ways to approach the holiday tomorrow. There are some brands that have unashamedly transformed their stores and websites into veritable winter wonderlands, complete with huge decorated trees, presents, and bows. Others…
A Wren Says 