Category: Marketing
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Rethink your strengths, using Starbucks as an example
You’ve started your SWOT analysis, but you are trying to figure out what to write down as your strengths. Well, that should be easy. What are your strengths? What do you see as your competitive advantage? Okay, let’s take the attention off of you and place it on a company. Let’s use Starbucks as an…
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Back to basics with your SWOT
If you have taken an intro to marketing class (and many other topics), chances are that you were asked to complete a SWOT analysis at some point. Whether it was in a grid or a list, your instructions were to list out the Strengths, Weaknesses, Opportunities, and Threats of whatever the chosen entity was. Well,…
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Hyrox is racing to the top
Think of what fitness based competition you could sign up to participate in. I imagine what comes to mind is 5k, 10k, marathon, Spartan race. What is the commonality? It is largely cardio based. And how often do people, who are even into fitness, declare their hatred for running? With the growing fitness and wellness…
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The Musk problem
Tesla sales were down 71%. If like me you don’t fancy yourself a math genius, we can both just rest assured that equals a lot money lost. It had nothing to do with the product itself. Not even the cybertruck catching fire or concerns about self-driving systems led to such a drop. It all has…
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One store associate does not your brand make, but…
I’m continuing my series on the Van Cleef and Arpels drama as outlined in mangomoniica’s stories on TikTok. You can view them all on her page, but let’s think about the root of the storytime. Her discontent was rooted in the actions of one employee. That experience soured her taste for the brand overall. There…
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Okay, Dyson. You got me.
I saw the thumbnail for the short form. “Whoa Dyson has an eye brow product? That’s so…” My excitement died when I remembered today’s date. April 1, also known as April Fools Day. They got me. I fell for the fake product ad. But as someone with unruly brows, I was definitely intrigued. It may…
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That’s not really marketing
A glossy four page spread. A bus shelter wrapped in branding. An insurance commercial that brings you to tears. Ads, ads everywhere. That is marketing. Yes, it is, but also no. Advertising had become such a big part of my life, as a TV obsessed kid who would have watched hours upon hours of non-skippable…
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The smallest big idea
I decided to go to the gym, hit the treadmill and focus on getting better and running. But I also wanted to keep my hoodie on. Every time I started my run intervals, the strings bopped around and hit me. Previously wearing a different hoodie, those little metal aglets at the end of the strings…
A Wren Says 