Category: Marketing
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One store associate does not your brand make, but…
I’m continuing my series on the Van Cleef and Arpels drama as outlined in mangomoniica’s stories on TikTok. You can view them all on her page, but let’s think about the root of the storytime. Her discontent was rooted in the actions of one employee. That experience soured her taste for the brand overall. There…
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Okay, Dyson. You got me.
I saw the thumbnail for the short form. “Whoa Dyson has an eye brow product? That’s so…” My excitement died when I remembered today’s date. April 1, also known as April Fools Day. They got me. I fell for the fake product ad. But as someone with unruly brows, I was definitely intrigued. It may…
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That’s not really marketing
A glossy four page spread. A bus shelter wrapped in branding. An insurance commercial that brings you to tears. Ads, ads everywhere. That is marketing. Yes, it is, but also no. Advertising had become such a big part of my life, as a TV obsessed kid who would have watched hours upon hours of non-skippable…
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The smallest big idea
I decided to go to the gym, hit the treadmill and focus on getting better and running. But I also wanted to keep my hoodie on. Every time I started my run intervals, the strings bopped around and hit me. Previously wearing a different hoodie, those little metal aglets at the end of the strings…
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There’s more to the virality of Baccarat Rouge 540
If you haven’t heard of the fragrance Baccarat Rouge 540 (BR540), I would like to know where you live. Is it possible that you just never get data, or perhaps you are completely out of wifi range? I am surprised you’re able to read this post. The truth is that the fragrance from Maison Francis…
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Faster isn’t always better
Too big a bet on mobile orders. A belief that drive-thrus would save the company. The new Starbucks CEO made this observation as he worked through the reason behemoth coffee chain was struggling. In pursuit of efficiency, they lost sight of customer experience. Faster does not always equal better if it causes you to fall…
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There’s this rumor about Snooki
“Well, you know Louis Vuitton sent her a Gucci bag so she wouldn’t be seen filmed with theirs.” The rumor has been circulating for years about Snooki, the beloved meatball of Jersey Shore. Snooki, nee Nicole Polizzi, has since debunked this rumor, but it continues to run the circuit. The idea is that a luxury…
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Here lies dear Duo
With a tweet, Duolingo announced the death of its beloved/maligned mascot, Duo. The cause? All the people skipping their lessons. Now, they have announced a website where you can help bring Duo back to live, by also bringing back your dedication to your lessons. The language learning platforms has long been known for their innovative…
A Wren Says 