Category: Marketing
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The worst story
I’ve been listening to an episode of the Beyond Luxury podcast, with Dr. Daniel Langer as a guest. One of the many takeaways that made me look up more of his work it this: The worst story you can tell is the one that everyone else is telling. Langer recounts an example of luxury brands…
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Pizza and books
What does reading and pizza have in common? Not much, unless you are a major pizza executive looking for new ideas. The origins of the Book It! Programs were simple: What if you could encourage kids to read by rewarding them with pizza? Art Gunther and Bud Gates, the originators of the program, were sitting…
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So ChatGPT
“So I asked ChatGPT…” It’s a phrase that I’m hearing more often. Years ago, when we wanted to know something quickly, we would ask a friend. And then we would ask Google. And now, the shift is to ask ChatGPT. As more and more people enter their questions into that large language model instead of a…
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This shoe isn’t for everybody
A quick paraphrase of the YouTube short I just watched would be “Ugh, Nike’s new ‘Dirty Air Force Ones’ are ridiculously expensive. Really? $150 for a pair of dirty shoes and a toothbrush to clean them? You could just use acetone to get all of that off, or buy a fresh pair. It makes no…
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Be specific
Let’s say you want to create line of toys for dogs. You do your research and discover that there are x number of dog owners in your area who love to play with their dogs. You think this a great opportunity. You create a line soft toys, shaped like tv characters. You put the item…
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Nestle saw an opportunity
When I saw the box of Vital Pursuit Chicken Mozzarella Pizza, I thought I’d buy it. It seemed like an option created for the health and fitness conscious consumer. I figured I’d try it and look into it. Turns out I was right, but Nestle had a much more specific target market in mind: GLP-1…
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About a pizza box
Perusing the frozen foods aisle at the grocery store, I was intrigued. In the sea rof ed boxes, this white box, with a sharp V stood out. “Vital Pursuit.” I opened the freezer door to learn more about this quick pizza option, that was clearly a better for me choice. Of course it was the…
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The cost of materials fallacy
It still baffles me that people continue to use the argument that items are overpriced based on what they have calculated the price of the materials to be. If a brand were to ever charge you for an item, purely based on the price of the materials, they would go out of business. For a…
A Wren Says 