Category: Marketing
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More people in the room
Today I was catching up on old episodes of the Glossy podcast. During the episode, the two hosts were talking about the recent American Eagle “Good Jeans” controversy. As journalists initially covering the campaign, they were excited by the new angle that American Eagle was taking. The brand switched up its old patterns of using…
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Finally touching on that American Eagle ad
Sometimes you find someone who says it much better than you ever could. I have been wading through what I could possibly write about the American Eagle ad fallout, the “great jeans” controversy. I have not had the time or mental space to dive into it. Luckily, I came across a video from Caleb Snell…
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Louis Vuitton’s beauty launch is so close, but who is it for?
The time has come: Louis Vuitton Beauté is here. I wrote about this upcoming launch, but it is now upon us, with inventory available to shop in select stores at the end of August 2025. I could very easily get into the ins and outs of the 55 different lipsticks being launched and the palettes,…
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Is Crossfit the cure?
Be honest, within the last six months, have you considered starting CrossFit? Joining one of their affiliate gyms? Doing the workout of the day post on the website on your on? No? Twenty years ago, that might be a different story. When the method and the brand was on the fringe of fitness it was…
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A t-shirt and a trademark
As I sat in the coffee shop, I saw a woman walk in. Her oversized, dress length shirt read, “Die for Dior Atelier.” Interesting, I thought I highly doubt this has anything to do with Christian Dior’s eponymous brand. As I did my search, multiple sellers and multiple variations of this shirt came up. It…
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Oops, wrong person
Sigh, I just made a major email mistake at work today. I mixed up the email message and senders, so that I sent the absolutely wrong message to the person I was trying to reach. As work mistakes go, it was pretty minor, but nervewracking nonetheless. I think there are some marketers who feel that…
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Astronomer is rolling with the punches
I had never heard of Astronomer before, but the tech company is now solidly on my mind. A viral video captured evidence of an affair between their ousted CEO and head of people, all because they were captured on the kiss cam at a Coldplay concert. From that point, all I knew about the company…
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So, a CEO goes to a concert
A quick, seemingly innocent kiss cam led to the unraveling of a CEO’s life. (Granted, this is all his own doing, but that’s a different topic.) There are many ways that you could look at the recent, viral video of the now former CEO of Astronomer being caught on camera at a Coldplay concert with…
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What brand am I?
On here, I spend time analyzing the content, product, and messages put out by brands. I think about what those outputs might say about them and what they may have tried to communicate. Essentially, I spend time thinking about how these major organizations go about branding themselves. But I can’t say that I often turn…
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What vs why
So you want to increase your sales. You want to get more customers. You want to hit your goals. Great. I hope you do it all. But have you asked yourself, the bigger questions: Why and how? Don’t get me wrong, you should definitely create goals. However, you need to make sure you create a…
A Wren Says 