Category: Marketing
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Why you’ll probably keep seeing Adidas brand collaborations
Adidas has had a string of designer collaborations of late. I’ve covered a few of them on my site, but a more exhaustive list includes: Gucci, Prada, Thebe Magugu, Stella McCartney, Balenciaga, Farm Rio, Ivy Park, Marimekko, Victoria Beckham, Jeremy Scott, Yohji Yamamoto, and probably more that I just can’t recall. Naturally, my curiosity got…
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I am not ready for Christmas ads yet. It’s only just now Halloween.
Christmas is on December 25. I started to get targeted emails for Christmas gift ideas in mid-October. This seems a bit extreme. Call me a purist, but I like to experience my holidays one at a time. Preferably in chronological order. I haven’t even eaten all my Halloween candy, and I already have to create…
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Last one on celebrity endorsers: What do/should I think?
Over the past couple days, I wrote about high profile celebrity endorsers and brand decisions when they fall into scandal. I did continue to do some digging about how brands choose their responses. (I found this article in the Harvard Business Review, When Scandal Engulfs a Celebrity Endorser, should you want to read more on…
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And why Nike stayed with Tiger Woods
Yesterday I wrote about the reason brands are cutting ties with Ye, linking it to a branding decision. I touched on the idea that brands choose to distance themselves from negative publicity, because people will transfer a spokesperson’s personal antics to their image of the brand. On the other side, not all negative publicity matters.…
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Why brands are dropping Ye (Kanye West)
It is very likely that you are at least slightly aware of the recent controversy surrounding Ye (formerly known as Kanye West). A quick rundown of the most recent stuff: I’m not writing about any of that per se. You are left on your own to think out your opinion on the man and his…
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Athleta and Alyson Felix- A crash course in value alignment
On May 22, 2019, The New York Times published an opinion pieced by Alyson Felix, titled, “My own Nike Pregnancy Story.” It came on the heels of similar outings by Alysia Montaño and Kara Goucher. You can read the opinion to hear directly from Felix about her experiences. As a summary, she noted a disconnect…
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It’s not inclusivity; it’s marketing
I had originally planned to mark Lunar New Year with a blog about the importance of the Chinese market for many brands. Then I was going to do a list of all the best Lunar New Year themed promotions and products. And then I got distracted, started writing this post way too late, and watched…
A Wren Says 