Category: Marketing
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A quick ramble on Crocs, the 2nd fastest growing brand of 2022
Crocs are the shoe that people love to hate. They are not topping the style top 10 list, but they are the 2nd fastest growing brand of 2022, beat out only by Meta. Now, the article I read on Fashion United pointed to the brand’s ever present retail solutions. They sell it directly. Amazon sells…
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Just wondering why brands are trying so hard to incorporate street art (to the point of stealing it)
Back in April, the street artist Futura, won a case against NorthFace. The outdoor brand had a campaign called Future Light, featuring an atom-like drawing as the logo for their new product. Futura argued the campaign infringed on his copyright as it was eerily similar to the atoms he uses in his art and his…
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A long gone YSL fragrance and the champagne trademark dispute
Almost 30 years ago now in 1993, Yves Saint Laurent released a fragrance, Champagne. It was meant to evoke the spirit of a bubbly woman. It was a fruity chypre, with notes of nectarine, anise, mint, and rose, and more. It quickly became a top seller in Europe. They embarked on a $3 million advertising…
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The one big thing missing from Amazon’s Luxury Stores
While I was in school in a remote town with no car, Amazon, that online retailer with products galore was a beacon of hope. Everything I needed would show up at my doorstep: Books, snacks, tools, furniture, and more, all despite my transportation woes. But as time went on and I got a car, I…
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What luxury brands can do to be successful on Amazon, and why they stay away
As I continued looking into Amazon’s luxury stores, I found an interview with an expert detailing what Amazon could do to lure luxury brands. When interviewed by Business of Home in early 2020 (before the site launch and announcement), Laura Meyer had some thoughts on Amazon’s ability to corner a share in the market. The…
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Amazon luxury stores vs Saks: How different is the shopping experience?
Perhaps I dive too deep into things, but I was curious about how the site experience of the Amazon Luxury Stores compared to that of a more established e-retailer, Saks Fifth Avenue. Granted, Saks has been in the luxury retail for literally over a century and have provided an e-commerce site since 2000. Amazon on…
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Amazon attempts to lure luxury shoppers
Part of the reason Amazon has been going so hard to fight counterfeits and fraudulent sellers on their site has been because they want to lure more luxury brands to the site. Cue their Luxury Stores. While customers were (allegedly) asking for access to shop luxury brands on the site, Amazon has had some issues…
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Can’t afford a designer handbag? Why not make one out of cheesecake?
Scrolling through my google suggestions, I stopped when I reached a perfume bottle with Parfum de Philly written on it. It was blue, with a geometric sliver top, and it was definitely cake. Nervous that this meant that Google had successfully surveilled me and merged my interests into one ad, I clicked on it and…
A Wren Says 