Category: Marketing
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Deinfluencing, or brands’ shift from influencer marketing
The term I learned today? Deinfluencing. It refers to a backlash against influencer marketing. People have grown tired of viral products, sponsored posts, and disengenous product recommendations. Luxury brands are now pivoting away from their current influencer strategy towards something that connects better. When the so-called influencer came about, or was sought after by marketing…
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What people might want for in-store customer service
When I’m in stores, one thing that has always baffled me is when guests refuse help. They sit there, raking through many hangers instead of asking if their desired size or color is in stock. Or they wonder around, looking determined to find a particular thing but refuse to pointed in that direction. Given the…
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When the store associate asks, “Can I help you?”
I have a legitimate question. When I see a guest searching for something frantically, why is that she will say no, when associates ask for help. As a customer, I know to be weary of pushy sales associates trying to rack up their commission. They sometimes push you to buy things you don’t want. But…
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Just one bad customer service experience…
It was my first time in that department store. I had heard they were running a beauty event. I was there before I went off to go to work. I walked around eager to be helped. No one would make eye contact with me. No one interacted with me. It was heartbreaking. I wondered if…
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Another reminder that it is just marketing: Women’s History Month Edition
I, like many of you might have, noticed a uptick in ads and social media posts from brands centered on women’s empowerment. Why? Because it is March, also known as Women’s History Month. Just like the number of ads that feature more Black people in February and more Asian people in January, it is (often)…
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Is in-store retail really back?
In article posted in WWD, analysts have said that the January sales period ended on a high note, while others have said the numbers match the annual growth trend pre-pandemic. What they don’t say is how these numbers look for in-store vs online sales. I think that distinction is important. In January, a different article…
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Move over Fendi, Panera also has a BAGuette purse
In my email today, Panera told me I could get the hottest baguette. They have a line of toasted baguette sandwiches, but that wasn’t all they meant. The fast casual chain is running a giveaway as a promotion for their new trio of sandwiches. Guests who buy all three between February 7 and 13 will…
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Nike sending a message with lawsuits against Lululemon and Bape
Really quick: Nike has two lawsuits in the works. One against Lululemon for patent infringement and another against A Bathing Ape (Bape) for trademark infringement. The issues are, respectively, similarities to their Flyknit technology and design profiles. Is the issue just that these things are too similar? Possibly. In this case, I am not sue…
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About all of those Southwest Airlines flight cancellations
The United States is still recovering from a recent spate of winter storms, which pummeled the nation with extreme cold, snow, and ice. The biggest blow was the large number of flight cancellations over a busy holiday travel period. As of this writing, there were 2,950 reported flight cancellations. Southwest airlines was responsible for 2,549…
A Wren Says 