Category: Marketing
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Wassup, Obama
Years ago, Budweiser put out what will be referred to their Wassup ad. Released during the 2000 Super Bowl coverage, it shows a group of friends communicating with each other on the phone simply saying Wassup. It became a cultural phenomenon. (Just imagine the pain of a middle school teacher having to deal with all…
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Not just marketing
The best movements, those that changed the course of human history, came because they shifted how people thought. They either felt inspired to move towards a better world, or they got on board for fear of losing what they had. I have been wondering that while there are no products to be sold, maybe that,…
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Are you just going after bread and milk?
the way. There is just something about an incoming storm that makes us crave bread and milk. Or rather, so many Americans rush out to stock up on those two essentials, specifically. Even though there are likely other goods that would be better in case of power outages, those two items are the ones that…
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That Sol de Janeiro spider saga
It’s the slow crawl towards you. First at a distance, now faster and closer than before. As soon as you untwisted the cap on your Delicía Drench Body Cream from Sol de Janeiro, it was inevitable. The wolf spiders would be on their way. Or that is what one review and some redditors would have…
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All because we were microwaving ramen noodles
I remember seeing the container of Cup Noodles. It read, now microwaveable. What do you mean, now? Previously, the instant soup from Nissin came in a foam cup with a label telling people not microwave it, because of course people were microwaving it. They wanted a quick and cheap meal. That just screams microwave it.…
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WingStop wants you to know they have protein
Scrolling down my feed I saw that Wingstop has a new offering: their Protein Pack. As they say, it is “packed” with 160 grams of protein. Honestly that sounds pretty good to me right now. But here’s the thing, isn’t just their regular wings with a compelling new name? Yes, yes it is just literally…
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When older is better
When I think of luxury, I think of those storied brands and retailers. There is something about the length of time they’ve been around that adds to the prestige. Often times, older is seen as better. Were you established before a world war? Perfect! Before the French Revolution? Even better! But does older really mean…
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If everyone else did it
There’s that old saying that parents use to dissuade their children from following the crowd. “If everyone jumped off a bridge, would you do that, too?” The boldest say yes, but the sentiment remains the same. The action might help you fit in, but it might also be harmful to you. Think before you do…
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More on Youber, from Uber
I finally looked at my Uber summary. I finally opened up my Uber year end summary, their Youber. I was right. This was not the “wrapped” that I wanted. Instead of being excited to share, I was left questioning my life choices and UberEats deliveries. It seems I’m not the only who feels this way.…
A Wren Says 