Category: Marketing
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Like cogs in a machine
In Radical Candor, Kim Scott writes: “When you treat people like cogs in a machine, you’ll get no more than you demand, and you create an incentive to break the machine.” Page 117 in Radical Candor by Kim Scott Taken from the chapter on relationships, Scott is driving home the point that trust building is…
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Have you noticed the new YouTube shopping function?
Okay, as of right now, the place where I spend the majority of my time, ashamedly, is YouTube. And it seems now they are doing their best to take full advantage of that time. With a new push of their product, YouTube Shopping, they are trying to link viewers to the items their favorite influencers…
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A quick way to think about who your competitors are
I have been focused on competitors this week. Maybe I should explain the concept in the marketing sense. Your competitors are those other brands and businesses who are doing similar things to you. They are in the same product category and could very easily take the same people you want as customers. That is the…
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Wait, who are Nike’s competitors? The list is longer than you might think
If you read my previous post, you’ll know that I called out people in my circle who are convinced tha Nike has no competitors. Or that Adidas is their only real competitor. I was harsh and called them foolish, but I stand by that. This is a quote from Phil Knight. It is taken from…
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Contrary to popular belief, Nike does have competitors
“Trust me, Nike isn’t worried about [Under Armour/Lululemon/Athleta/any other athletic brand other than Adidas]” I hear that phrase all too often. A regular person who doesn’t work for the brand will declare that Nike doesn’t have any competitors. They are too big. They are too successful. The small brands aren’t even on their radar. When…
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Accessible vs inclusive: Two approaches to making money
I made a post that discussed a comment from Daniel Roseberry, who declared that he had no interest in making Schiaparelli like Zara for rich people. As the creative director for the brand, he had no interest in making a more accessible product because that wouldn’t serve his business interest. His clients don’t want that.…
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I prefer to save Christmas for Christmas
It’s happening again, Christmas is trying to slyly sneak up. I am writing this on September 20. It is not even officially fall in the United States. And yet there is already peppermint mocha creamer in the store with snowflake adorned bottles. The freezer is full of Santa themed ice cream flavors. And when I…
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I finally tried the Oleato drinks at Starbucks, but this is more than just a review.
I finally tried the Oleato drinks at Starbucks. They were available at the Starbucks in Manchester, CT. I hadn’t seen them anywhere else, not even at the Reserve I went to in New York. The barista said they had the drinks since June. Upon the barista’s recommendation, I tried the Iced Shaken Espresso. Here are…
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What really makes a brand a luxury brand? You
Three authors, Ko, Costellow, and Taylor embarked on a research journey. Their goal was to nail down once and for all a definition of a luxury brand. Afterall, it gets pretty tricky to do research on thing that has no clear meaning. So off they went. I previously posted on the five key criteria they…
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The genius of that 2 Chainz and Jägermeister video
Do you remember 2 Chainz? Okay, do you remember this little video he did when he visited the Jägermeister facilities? I’m not going to lie, when I first watched it when it first came out, I chuckled. The juxtaposition of the man who wrote the line, “She got a big booty so I call her…
A Wren Says 