Category: Marketing
-
One way to get more ideas
“You could create our next big flavor.” The possibility intrigued me. There were multiple flavors I wished the product came in, so I submitted my answers, hoping to win. I didn’t win. Then I saw the flavors chosen and the open vote to figure out which one would end up on grocery store shelves. I…
-
The customer is always right about this one thing
It’s the phrase that has become the bane of the service worker’s existence: The customer is always right. Those five words have been stretched to justify a string of bad behaviors and to push workers to do anything to placate dissatisfied, and rude, customers. But, I personally don’t believe that’s what we should be using…
-
Wait, tell me again about user centered design
You might have seen the phrase before (possibly from me), user centered design. What is it? In the most simplified definition, it is exactly what the name would suggest. It is about making sure you are thinking about whoever is going to end up using your product, while you design it, to make sure it…
-
This post is only kinda about a foam run
It was going to be my first race/vacation. I was excited to do the foam run, I even watched videos to prepare. Did I train? No, but it was about the party anyway. The nighttime event would feature glow in the dark foam, which made it all the more appealing. We arrived at the event…
-
Coach blends virtual and physical worlds to reach Gen Z
In case you missed just as I had, Coach has leaned into the world of virtual influencers in their Courage to Be Real campaign. This campaign features a series of web videos, following Imma and different celebrities on a path to self-discovery. The pinked haired Japanese influencer, Imma, is hailed as the world’s first virtual…
-
On kickers and audiences
This blog is not really about making opinions or commentary on pop culture. (But I could change my mind about that in the future.) However, I think we can take some time to reflect what the Harrison Butker controversy can teach us. Regardless of what you think of what was said or not in that…
-
It’s just marketing: Mother’s Day edition
It came as an email a few weeks ago. “We know that Mother’s Day can be hard for some people. If you would like to opt out of these emails, please let us know.” That is a paraphrase, but it is the gist. Over the past couple of years, I have seen more e-mails like…
-
It’s just marketing: Earth Month edition
I came across an article on Vogue Business discussing why they didn’t cover any Earth Month fashion initiatives. The short answer- no one is really doing enough work to warrant a post. It got me thinking about how sustainability has moved from authentic concern for the earth to is turning in to a buzz word.…
-
Bad reviews are good
Word on the street is that MKBHD destroys companies with his bad reviews. Somehow I doubt that. (He does, too) But, the idea that that a creator shouldn’t upload negative reviews? That is something we should think through. Let’s get this out of the way. Negative reviews are not bad; they are information. Regardless from…
-
Chili crunch is creating a messy situation for Momofuku
As a quick backstory, David Chang has been labeled a trademark bully. Why? He and his company, Momofuku, have been going after any and every one who dares use the terms “chili crunch” in their product name. If you want to read more about it, you can find out more here. But let’s be honest,…
A Wren Says 