Category: Marketing
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Do you remember that fragrance ad from Emily in Paris?
In an episode of Emily in Paris, Sexy or Sexist, we see the team at odds on how a client’s new fragrance should be advertised to women. They want to communicate that the fragrance is for powerful women comfortable in their femininity. The client asserts that a naked woman will do the trick, while Emily…
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Playing dress up with avatars- The latest online shopping innovation
In a move to address the online returns rate, companies have turned to tech, like gaming tech. The company BODS has developed a virtual try-on tool to improve online shopping. By using your photos and/or biometric information, it creates avatars that can be customized to help you visualize how clothes might fit. Multiple brands are…
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FitFinder- One way that brands are combatting the online returns problem
While you’ve been doing your online shopping, you’ve likely come across FitFinder, suggested by the site to help you find your best fit. It’s a product developed by the company FitAnalytics and is now available on multiple brand sites. As a shopper, it is helpful to have a tool to figure out sight unseen what…
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Nothing in life is free, especially online returns
Ah the comfort of sitting on your own couch, browsing websites with a cup of coffee, and adding everything you could possibly want to cart. And then promptly returning it all because it didn’t fit. No harm done to you, at least you tried. But businesses however, are trying to cut down on that because…
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Another way to think about those Sephora 12 year olds
As a broke college student, I would go with my friends to waste time in Sephora. We’d spend time together wandering the aisles together, smelling fragrances we couldn’t afford, and swatching as many lipsticks as we could. Sometimes we’d buy something, other times it was enough to leave the store smelling and looking better than…
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Scarcity is a tool
I have been personally victimized by the scarcity game. I have made purchases I would later regret or mentally wrestle my credit card down all in the name of getting in on the limited-time only sale, or being worried items would sell out. Driven by my own experiences, I have been digging into this tactic.…
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La Roche Posay and pickleball match up
Last summer was the first time I played Pickle ball. I was hooked. I finally understood why the sport was sweeping the nation. I kept returning to play that summer on the outdoor courts. As much as I enjoyed playing the game, it seems that brands are paying even more attention. Skincare brand, La Roche…
A Wren Says 