Category: Marketing
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If everyone else did it
There’s that old saying that parents use to dissuade their children from following the crowd. “If everyone jumped off a bridge, would you do that, too?” The boldest say yes, but the sentiment remains the same. The action might help you fit in, but it might also be harmful to you. Think before you do…
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More on Youber, from Uber
I finally looked at my Uber summary. I finally opened up my Uber year end summary, their Youber. I was right. This was not the “wrapped” that I wanted. Instead of being excited to share, I was left questioning my life choices and UberEats deliveries. It seems I’m not the only who feels this way.…
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Uber, did anyone want this?
A push notification came through. Check out your Uber Wrapped. There is no situation in which I want to relieve all the unnecessary takeout I ordered or ridiculously expensive (and precarious) rides I’ve taken throughout the year. I don’t want a summary of my bad decisions. This trend has now officially gone too far. Since…
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Black Friday? Already?
Years ago, the phrase “Black Friday” sent shivers down some shoppers’ spines, as they remembered the stampede of 2008. Then slowly, the day began to extend into Thanksgiving, then the whole week, and now it seems the entire month. Black Friday is no longer so much of a day as it is a feeling I…
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Just a plastic cup
I decided to pop over to Starbucks to get some work done. A table and wifi in the middle of a busy morning seemed like a good idea. But then I pulled up, noticing the typically abandoned parking lot, buzzing with activity. Alas, it is Red Cup Day. Each Red Cup Day, Starbucks provides a…
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This is niche, but Blendtec has a new blender.
Years ago, when I was deciding which high powered blender to buy, I watched hours of content. There were the comparison videos that pitted Blendtec against Vitamix. The diehard Blendtec fans hyped it’s preset functions and easy of use. The one thing they wished was that they had the Vitamix tamper that black stick you…
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Is a ski vacation enough for a Target turnaround?
Target is still trying to win back customers. That means getting new perspectives. Preferably in a ski chalet or fine dining establishments in upper New York. Or so it was written. In a piece that came out from CNBC, spokespeople from the brand spoke of how the creative team was seeking inspiration. Sales were down…
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What are you trying to do?
Are you trying to force people to buy things they don’t need? Or are you trying to fill their needs? What is marketing to you?
A Wren Says 