Category: Marketing
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Leave a review
Just a quick reminder: It’s okay to reach out directly to brands. Maybe you had a bad experience. Or an amazing one. Or one that was so-so. You can use the contact page on the brand website, call the phone number on your package, or leave a review. You can provide the feedback directly to…
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Not the post I’d hope to write
I rolled past a gas station in a different part of town. I remarked the higher that expected price and attributed to that area. And then there was another and another, and then I realized what was going on. The recent strikes on Iran were having an effect at the pump. There are more serious…
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What you can learn from Ring’s Search Party fiasco
Fear was triggered by something that seemed innocent: Let’s all work together to find lost dogs. When the ad Ring’s Search Party debuted during the Super Bowl an ad, many people got concerned. The very thing that they brought to their homes to protect their families could become a mass surveillance tool and threaten the…
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More on the costs of layoffs
I got into the research tunnel about layoffs. That led me to this HBR article: A Better, Fairer Approach to Layoffs . The authors, Sulene and Gupta, pointed to multiple examples where layoffs led to reduced sales and company performance. Trying to reduce costs through the labor force led to trickle effects that damaged the…
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It’s still just marketing, and yet…
I opened the website and visited stores with hopeful anticipation. And then I found it. A red Moleskine notebook with the a black and gold fire horse. I was excited to find the perfect gift for the mark a friend’s Lunar New Year celebration. After the item was wrapped and bestowed upon the gift recipient,…
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The useful lesson from celebrity drama
For better or more likely worse, I’ve been following the most recent celebrity court proceedings. While this is truthfully not at all relevant to my life, I have learned one key lesson. Be careful what you write. Yes, your wording in your major campaigns is run through with a fine-tooth comb checking to see how…
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Cup Noodles joins the protein craze
I was scrolling one too many fitness videos and then it appeared: Cup Noodles Protein. I can’t say that I’m shocked that we’ve reached this development given that we’ve entered another wave of the high protein fad. Even the brand known for cheap and fast instant noodles couldn’t escape the high protein makeover. Now this…
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When product placement works
Finally, I watched F1. The film starting Brad Pitt and Damson Idriss playing two racecar drivers throughout their season with the embattled team Apex in Formula One racing. (I assure you it is much more interesting than my one sentence summary would have you believe.) Expensify is the title sponsor of the team. The name…
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Gatorade changed this one thing about their coolers
I worked a sporting event and noticed a special tag on the new Gatorade cooler. The Dunk Hydration Cooler, with “Gatorade Dunk Handles, made to balance the cooler while celebrating victories.” Of course, when Gatorade first started making coolers, it was to (ahem) hold Gatorade. The key feature of the design was the spigot that…
A Wren Says 