Category: Marketing
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It’s still just marketing, and yet…
I opened the website and visited stores with hopeful anticipation. And then I found it. A red Moleskine notebook with the a black and gold fire horse. I was excited to find the perfect gift for the mark a friend’s Lunar New Year celebration. After the item was wrapped and bestowed upon the gift recipient,…
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The useful lesson from celebrity drama
For better or more likely worse, I’ve been following the most recent celebrity court proceedings. While this is truthfully not at all relevant to my life, I have learned one key lesson. Be careful what you write. Yes, your wording in your major campaigns is run through with a fine-tooth comb checking to see how…
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Cup Noodles joins the protein craze
I was scrolling one too many fitness videos and then it appeared: Cup Noodles Protein. I can’t say that I’m shocked that we’ve reached this development given that we’ve entered another wave of the high protein fad. Even the brand known for cheap and fast instant noodles couldn’t escape the high protein makeover. Now this…
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When product placement works
Finally, I watched F1. The film starting Brad Pitt and Damson Idriss playing two racecar drivers throughout their season with the embattled team Apex in Formula One racing. (I assure you it is much more interesting than my one sentence summary would have you believe.) Expensify is the title sponsor of the team. The name…
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Gatorade changed this one thing about their coolers
I worked a sporting event and noticed a special tag on the new Gatorade cooler. The Dunk Hydration Cooler, with “Gatorade Dunk Handles, made to balance the cooler while celebrating victories.” Of course, when Gatorade first started making coolers, it was to (ahem) hold Gatorade. The key feature of the design was the spigot that…
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Wassup, Obama
Years ago, Budweiser put out what will be referred to their Wassup ad. Released during the 2000 Super Bowl coverage, it shows a group of friends communicating with each other on the phone simply saying Wassup. It became a cultural phenomenon. (Just imagine the pain of a middle school teacher having to deal with all…
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Not just marketing
The best movements, those that changed the course of human history, came because they shifted how people thought. They either felt inspired to move towards a better world, or they got on board for fear of losing what they had. I have been wondering that while there are no products to be sold, maybe that,…
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Are you just going after bread and milk?
the way. There is just something about an incoming storm that makes us crave bread and milk. Or rather, so many Americans rush out to stock up on those two essentials, specifically. Even though there are likely other goods that would be better in case of power outages, those two items are the ones that…
A Wren Says 