Author: awrensays
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How I’m using the Osea Ocean Cleanser
I use the Osea Ocean Cleanser on those days when I feel like my skin could use some help. It’s those days when I want a little exfoliation or think my pores are getting out of control. I pump some of the product into my hands, apply it to my damp face, and clean my…
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You don’t need yet another review of Libre by YSL, so that’s not what this is
I have put off writing about Libre by YSL. Afterall, the internet is filled with reviews of this popular 2019 release. Why would you need yet another review coming from me? I found it to be bold, echoing the description YSL put out about the product. Maybe it was because of the projection. Maybe it…
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No seats at the table
I often have the sense, when I go to networking events, conferences, and general crowds, that I am the only one. I am the outsider. As I walk around I can the groups of people who are sitting with their premade groups of friends or the custom set they developed at the event. It’s like…
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A quick way to think about who your competitors are
I have been focused on competitors this week. Maybe I should explain the concept in the marketing sense. Your competitors are those other brands and businesses who are doing similar things to you. They are in the same product category and could very easily take the same people you want as customers. That is the…
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Wait, who are Nike’s competitors? The list is longer than you might think
If you read my previous post, you’ll know that I called out people in my circle who are convinced tha Nike has no competitors. Or that Adidas is their only real competitor. I was harsh and called them foolish, but I stand by that. This is a quote from Phil Knight. It is taken from…
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Contrary to popular belief, Nike does have competitors
“Trust me, Nike isn’t worried about [Under Armour/Lululemon/Athleta/any other athletic brand other than Adidas]” I hear that phrase all too often. A regular person who doesn’t work for the brand will declare that Nike doesn’t have any competitors. They are too big. They are too successful. The small brands aren’t even on their radar. When…
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Making the moon a runway: Prada to design spacesuits for next moon landing
Last week it was announced that Prada will design NASA’s lunar spacesuits for the Artemis III mission. The Italian brand is working with the commercial space company, Axiom, on the project. At first blush, you could easily imagine space suits that would be fit for an Instagramable luxury haul. And then you might ask, “Why…
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The beach is nature’s best spa
While I was out in the Dominican Republic, I waded out into the water. I let the waves crash into me as I reflected on the beauty of the water and fought to balance myself. I didn’t spend much time in the water, or nearly as much as I would like to have because I…
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Thoughts on Améline by Phlur
Améline is a release from Phlur’s rebrand. I must admit, I didn’t really know what I should have expected from this. But with a name like Améline, I would expect it to be feminine and soft. And for some reason I also expected it to smell like almonds. To me, this smells “clean,” like a…
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If it all went away
There is a trend among influencers where they discuss what they buy if their collection all of a sudden went away. They go over what clothing pieces they would buy first, the fragrances they would need, and the beauty products they would definitely seek out. They list all of the things that they currently love…
A Wren Says 