Author: awrensays
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Scented and seen
Just a quick spritz in the crook of my elbow. And the other, and then here and there. But just as quickly as I come to enjoy my scent, the doubts start creeping in. “Was it too much? Will someone else notice my fragrance? I should try to tone it down.” As much as I…
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What if AI could develop your favorite scent?
Regardless of the industry, many of us are focused on the power of artificial intelligence. Our conversations center around how we could be using the tool to become more efficient. Well, one of the least efficient processes that I am engaged in personally is the hunt for my favorite scent. I have spent years, money,…
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I can smell who you voted for
I can smell who you voted for. Literally, and I don’t mean that your body chemistry or pheromones help predict your political leanings. I mean that Donald Trump is selling fragrances at $199 a bottle, and some of them are listed as sold out. You can probably count yourself to sleep with all of the…
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Enter the smellmaster
You know how people love that “new car smell.” It’s so beloved that it has been captured and interpreted into a scent you could hang from the rearview of your twenty-year older beater. Truth be told, that smell is just a combination of various chemicals used in manufacturing the cars. We have come to associate…
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There’s more to the virality of Baccarat Rouge 540
If you haven’t heard of the fragrance Baccarat Rouge 540 (BR540), I would like to know where you live. Is it possible that you just never get data, or perhaps you are completely out of wifi range? I am surprised you’re able to read this post. The truth is that the fragrance from Maison Francis…
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A few Chanel Beauty first impressions
I tried three skincare products from Chanel. They were just testers, so really this is just a first impressions post. Spoilers: I wasn’t impressed. At the time of trial, my major skin concern was dryness. Ergo, that’s what I was focusing on. And mind you, I was also testing this in late fall and winter.…
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Dear Thé Vanille by Nette: It’s not you; it’s me.
I have been spraying on Nette’s Thé Vanille to head out for the day. Without really thinking about, it’s just been a few spritzes and then out the door. Partly because I wanted to test the fragrance out, and partly because I knew it was unoffensive. No one seems to notice I’m wearing it, even…
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I went to the grocery store
I went to the grocery store today. Perhaps that seems unremarkable to you. Maybe it is, but that doesn’t make it “not” a big achievement in my day. I am claiming that moment as a success because I fought against the inertia keeping me on the couch. I made a difficult decision to leave my…
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Demna heads to Gucci
We have news. Back in February, I wrote about the departure of Sabato de Sarno from Gucci. We now know the person who will fill the role. It’s Demna, who may know from his work at Balenciaga, making trash bags cool again. I’m going to speculate some things here. First, reporting from Vogue Business indicates…
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Soon you could be completely dressed in Louis Vuitton, even your face
Continuing the trend, Louis Vuitton is the latest luxury brand to enter the beauty category. The products, expected to include lip balms, lipsticks, and eyeshadows, are set to release in autumn 2025. (Side question: I wonder if this will coincide with Paris Fashion Week?). The brand has tapped Pat McGrath as the beauty director to…
A Wren Says 