A Wren Says

Since the written word, humanity has sought to spread our ideas as far as possible. We ran messages to other villages, attached notes to birds, and finally figured out how to transmit ideas via wires and almost seemingly through the air. We will always yearn to communicate with one another, and with that we will forever have some form of word processor and a means of transmitting those messages. But what comes next?

Right now, many people have become disenchanted with the pace of information sharing. They are tired of the pace, tired of being bombarded. And most importantly, they tired of the lack of ownership. They want something to hold on to.

There is a shift towards physical media that you can hold on to, that a brand can’t take away under a shift in a licensing agreement. For books that don’t get removed from the virtual library. It is a clear trend that brands should be aware of.

You can choose to keep doing the same old, trying to push everything virtual. Or you could/should try something new. How can you tap into that? How could you bring back a touch of that old school communication and make it new?

You can read more on this trend, particularly on the rise of DVD sales among Gen Z on Forbes:

Why Gen Z is Bringing Back Physical Media