Tag: target market
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You wanna smell like Jake Paul?
To say that Jake Paul made his foray into boxing would be under-descriptive. He has gone after the pursuit, wholeheartedly, if not brashly. And though he has a bout against Mike Tyson looming, he’s going after a different W. That is his very own line of bodycare, W by Jake Paul. The line of products…
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Coach blends virtual and physical worlds to reach Gen Z
In case you missed just as I had, Coach has leaned into the world of virtual influencers in their Courage to Be Real campaign. This campaign features a series of web videos, following Imma and different celebrities on a path to self-discovery. The pinked haired Japanese influencer, Imma, is hailed as the world’s first virtual…
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On kickers and audiences
This blog is not really about making opinions or commentary on pop culture. (But I could change my mind about that in the future.) However, I think we can take some time to reflect what the Harrison Butker controversy can teach us. Regardless of what you think of what was said or not in that…
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Who are you designing for?
I am going to admit to you something very quick, which could color your perception just as fast. I have typically been wary of demands that runway shows include more larger sized individuals. In my mind, the runway show was a moving catalogue. I saw the models as just happening to be the form that…
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That one star review is more useful that I thought
I remember that moment vividly because it annoyed me. How could she penalize the brand because she was getting exactly what they said she would? But now I see it differently. That one star review was actually vital information. Let’s get these things out of the way. I don’t think they should start adding pockets…
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Accessible vs inclusive: Two approaches to making money
I made a post that discussed a comment from Daniel Roseberry, who declared that he had no interest in making Schiaparelli like Zara for rich people. As the creative director for the brand, he had no interest in making a more accessible product because that wouldn’t serve his business interest. His clients don’t want that.…
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And now the buyer: Customer roles
We’ve come to the final role, the buyer. As I have been discussing the four customer roles, this one I suppose could be a bit confusing. I just wrote about the payer. What is makes a buyer different from a payer? This might be nuanced, but the buyer is the person who actually acquires the…
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Appealing to your paying customer: Customer roles
We are now on to the third of the customer roles: The Payer. This is one you are probably most familiar with, because after all, your products cost money. At the base, the payer’s concern is affordability. Yes, one question is “Can I afford this thing at the current set monetary value?” But they would…
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Think deeper about who uses your products and why
We’re taking this journey through the 4 customer roles. Today’s stop is the user. And yes, if you did your product design right, they love it and are telling all of their friends. But there are still some more things for you to consider. The user’s focus is acceptability. How well does your product fit…
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Those who seek: Time to think about the seeker customer role
Yesterday, I posted a quick overview about the payer roles. Now, let’s spend some time thinking about what that would mean for your approach to customers. A quick note: As you go through this remember that these roles could be held by completely different people in the decision process, but it might be helpful for…
A Wren Says 