Tag: marketing strategy
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Here lies dear Duo
With a tweet, Duolingo announced the death of its beloved/maligned mascot, Duo. The cause? All the people skipping their lessons. Now, they have announced a website where you can help bring Duo back to live, by also bringing back your dedication to your lessons. The language learning platforms has long been known for their innovative…
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When lack of promotions is the promotion
While so many brands are promoting their Cyber Monday deals, I can assure that there is one out there that definitely won’t. Framework, which I’ll describe as a DIY computer brand, doesn’t do promotions. Writing about this on their blog they had this to say: “You may have noticed by this point that we haven’t…
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Spices and values
The spice jar had been put away haphazardly when cleaning. With a different side of the container facing out, I noticed a stamp on the side, “STAND WITH UKRAINE.” Taken aback, I looked back at the front label. It was cumin seeds from a brand called Pride of India. And I wondered what process they…
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“All brands have a story.”
I’m taking a quick side bar here while I listen to Gap CEO Richard Dickson talk about his strategy to revitalize Gap and its brands. “All brands have a story.” That is what is sticking in my brain right now. What is your story? He pushed listeners to tap into your origin story. That is…
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Walmart sales are up. Here’s what we can learn from that.
Walmart profits are growing. A large portion of that gain was attributed to increasing their customers in the $100k+ income level. You can read more about this, especially if you are an investor, but I want to use it as a learning moment. Increasing your sales is not always about more products and promotions. Let…
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Somehow I missed the Zendaya x On partnership
I saw an ad that had Zendaya and On Running together, and I had to click. When did that happen? Apparently, back in June. I am late to the party. There was an initial ad that released, “Dream Together.” For me it evoked the old Nike ads that I remembered with the dark stylized background…
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FTC issues new rules on fake reviews
You’ve seen them. You’re on the site trying to evaluate whether or not you should order that thing. You’re reading the reviews and there is one that seems … off. Dare I say fake, overly glowing, and like they never actually used the product. Now the FTC is doing something about that. The Federal Trade…
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Finding new co-owners, sort of
It is a quick line in an HBR article. “Co-owners act differently than standard customers.” The point made is that in seeking to build community and create a two way street with your customer groups means giving up some control. You have to be willing to trust them. That is scary. Handing over the reigns…
A Wren Says 