Tag: marketing analysis
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Is this even about marketing?
There was a raid on a Hyundai plant in small town in the state of Georgia. It was another in a long list of headlines about how the Trump administration was acting on immigration in the U.S. For some time, news covered stories of raids happening across the United States. Fears mounted about who might…
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Nestle saw an opportunity
When I saw the box of Vital Pursuit Chicken Mozzarella Pizza, I thought I’d buy it. It seemed like an option created for the health and fitness conscious consumer. I figured I’d try it and look into it. Turns out I was right, but Nestle had a much more specific target market in mind: GLP-1…
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Starbucks should definitely consider these two things
Finally, you have completed the first part of your SWOT analysis. You looked in to the strengths and weaknesses internal to your organization. Now it’s time to look outside: your opportunities and threats. Opportunities and threats are those things that are happening that are external to your organization. Opportunities are those things that could help…
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Now on to Starbucks’s big weakness
Okay, now we are in the second grid of your SWOT analysis. You’ve taken the time to think about your strengths. Now you need to figure out your weaknesses. (The opportunities and threats will come next.) When it comes to the SWOT analysis, your weaknesses are those things that have come up as issues over…
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Rethink your strengths, using Starbucks as an example
You’ve started your SWOT analysis, but you are trying to figure out what to write down as your strengths. Well, that should be easy. What are your strengths? What do you see as your competitive advantage? Okay, let’s take the attention off of you and place it on a company. Let’s use Starbucks as an…
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Back to basics with your SWOT
If you have taken an intro to marketing class (and many other topics), chances are that you were asked to complete a SWOT analysis at some point. Whether it was in a grid or a list, your instructions were to list out the Strengths, Weaknesses, Opportunities, and Threats of whatever the chosen entity was. Well,…
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There’s more to the virality of Baccarat Rouge 540
If you haven’t heard of the fragrance Baccarat Rouge 540 (BR540), I would like to know where you live. Is it possible that you just never get data, or perhaps you are completely out of wifi range? I am surprised you’re able to read this post. The truth is that the fragrance from Maison Francis…
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Eggs, man
If you are based in the U.S., you probably already know about the huge spike in egg prices. From $1.98 per dozen all the way up to a whopping $8, the price increase has made the once economical breakfast a luxury good. As hard hit as the breakfast table is, there is an impact on…
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Don’t tune out now
So, the U.S. had an election. There has been quite a bit of talk about taxes and tariffs and how they will influence businesses and the American people overall. This is just another reminder why it is important for business owners and brands to pay attention to politics. For example, the outgoing administration has a…
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Let’s think about the proposed tariffs on Chinese exports to the U.S. a different way
So, regardless of where you fall on the political spectrum, the recent U.S. election results will have ripple effects. For the fashion industry, they will really feel it if the proposed tariffs on Chinese exports come to pass. There are multiple brands that rely on Chinese manufacturing for their goods. The question remains whether or…
A Wren Says 