Tag: luxury
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Armani Beauty launches a loyalty program
If you are fan of the beloved Luminous Silk Foundation, Power Matte lipsticks, or any of the other fine beauty products from Armani, you are in luck. Recently, as in within the last week, Armani beauty launched its loyalty program, the Armani Signature VIP Program. This new membership program rewards loyal shoppers with 10 points…
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I used this Cle de Peau eye cream for a month. Here’s what I noticed.
You read the title. Let’s get right into it. Here is what I noticed after over a month of using the Cle De Peau Enhancing Eye Contour Cream Supreme.- Cle de Peau Enhancing Eye Contour Cream Supreme Rich eye cream powered with iris extract and retinol to reduce fine lines, increase fullness and improve the…
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What really makes a brand a luxury brand? You
Three authors, Ko, Costellow, and Taylor embarked on a research journey. Their goal was to nail down once and for all a definition of a luxury brand. Afterall, it gets pretty tricky to do research on thing that has no clear meaning. So off they went. I previously posted on the five key criteria they…
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The genius of that 2 Chainz and Jägermeister video
Do you remember 2 Chainz? Okay, do you remember this little video he did when he visited the Jägermeister facilities? I’m not going to lie, when I first watched it when it first came out, I chuckled. The juxtaposition of the man who wrote the line, “She got a big booty so I call her…
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What is the deal with prestige pricing?
I found an article which by research terms is very old, being from 2003, but stay with me. The authors, Kumcu and McClure, are going at the idea prestige goods, or luxury goods as I will call them, are often talked about by professionals as having a backward demand curve. In other words, people explain…
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What does quality mean anyway?
Luxury products are of the highest quality. Well, people assume luxury products are of the highest quality. Perceived product quality gets at how people would rank the quality of the product. It is more about what people think than what a company believes to be true. There are seven dimensions of perceived product quality that…
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What does it even mean to be authentic as a brand?
I am working through the qualities that make a luxury product “luxury.” The first is authenticity. But what does that even mean? When thinking about luxury products, that words gets used when thinking about counterfeits. It is a similar concept here. People don’t want your brand to be fake, in a sense. There are multiple…
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What makes a brand “luxury”?: Here’s a definition
On this site, I write quite a bit about luxury items and the luxury industry more generally. But I had moment when I asked myself, “So, what exactly makes it luxury?” Luckily much more determined people than I embarked on developing a definition. A team of researchers –Ko, Costellow, and Taylor—embarked on a journey to…
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There’s more to rap’s obsession with luxury products
Years ago, luxury brands recoiled when rappers mentioned their products in their songs. In particular Cristal had a distaste for it when Jay Z. Times are different now with brands like Tiffany & Co using the rapper and his wife Beyonce has key models for their campaigns. You could look into the past and assign…
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Shopping is a (psycho)social activity
There is someone, somewhere out there who spent thousands of dollars on a bag to look impressive. Think about it this way. I walk into the store not only thinking about the stuff I want to buy, but also what you might think about what I’m going to buy. Will you like it? Will you…
A Wren Says 