Tag: luxury
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What makes a brand “luxury”?: Here’s a definition
On this site, I write quite a bit about luxury items and the luxury industry more generally. But I had moment when I asked myself, “So, what exactly makes it luxury?” Luckily much more determined people than I embarked on developing a definition. A team of researchers –Ko, Costellow, and Taylor—embarked on a journey to…
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There’s more to rap’s obsession with luxury products
Years ago, luxury brands recoiled when rappers mentioned their products in their songs. In particular Cristal had a distaste for it when Jay Z. Times are different now with brands like Tiffany & Co using the rapper and his wife Beyonce has key models for their campaigns. You could look into the past and assign…
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Shopping is a (psycho)social activity
There is someone, somewhere out there who spent thousands of dollars on a bag to look impressive. Think about it this way. I walk into the store not only thinking about the stuff I want to buy, but also what you might think about what I’m going to buy. Will you like it? Will you…
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Did your hormones make you buy that car?
You may have heard the joke before. So and so bought a Porsche to compensate for other things. But what does that really mean? It turns out that your biology really might make you go for those more expensive purchases. But maybe not in the way you’re thinking. Researchers conducted a series of studies to…
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There is a psychological power to luxury
As I sat at the chef’s table of Local Three, I had a moment when I decided I wanted more out of life. I had a literal taste of luxury and started calculating how to have more in life. How do I take part in more elevated experiences with great service and high-quality products? For…
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Capella Hotels has amazing world trip waiting for you, if you can afford it
I have to admit, this is not yet a financial possibility for me, however I really want to take on the Capella Hotels Senses of Capella experience. Their Senses of Capella experience is a 21 day international trip where you and a guest will experience the best of their 7 properties. Luxury dining, massage, art…
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Some Lanvin financial background + Importance of a brand story
Lanvin, that bastion the French luxury history, may not be doing so well. The house was acquired by Fosun Fashion (now Lanvin Group). The group had plans to take Lavin, turn it into a powerhouse, and take over the Chinese market. That has not happened. Instead, Lanvin lags far behind its much younger luxury counterparts…
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Lanvin: How far can the past go into the future?
Jeanne Lanvin started the label, Lanvin, in 1889, as a hatmaker. She would later transition in to clothes. Then when her daughter was born, she began making clothes for children. In fact, she became known for what we would call “mommy & me” outfits, matching clothes for mother and daughter. Her own matching moment is…
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Future has been tapped as the first creative director for Lanvin Lab. Yes, that Future.
Future is working with Lanvin on the Lanvin Lab. He is the first creative director on this project. Lanvin x Future is likely to debut for winter 2023 with both mens and womenswear. You can look up more about the recent history of Lanvin and their former creative director, and then why they might be…
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L’Oréal, Carita, and the marketing of luxury skincare
L’Oréal is getting more into the luxury skincare side of things. And by luxury, I mean the ultra-premium skincare category, the kind of stuff that is multiples more expensive than La Mer. That, I suppose, is interesting enough. Yay, expanding your portfolio of brands to meet the needs of more types of consumers. But that…
A Wren Says 