Tag: consumer behavior
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More ways to think about your customers: 4 roles
I came across a resource (information at the bottom of this post) that provided 4 possible customer roles. With the way it’s laid out, it’s easy to think about how you might need to tailor or shift your marketing and services. Role #1: The Seeker- Learns about and gets more information about the product Role…
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Too focused on what men want- The old Victoria’s Secret marketing approach
“It was all push-up bras that were made for not necessarily what women want to wear, but made for what [Victoria’s Secret] thought men would want.” Janine Stichter of Jefferies as quoted by CNN Previously, I introduced the idea of self-concept and the three selves. Today, I’m focused on the “real image,” or how others…
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Hi, which you are you shopping for today?
I went clothes shopping the other day. I had this vision in my head of what I wanted to buy: a look that was my pulled together, one that told the world that I was confident and capable. If someone had asked me who I was shopping for, I likely would have said, “Myself,” but…
A Wren Says 