A Wren Says

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  • FitFinder- One way that brands are combatting the online returns problem

    While you’ve been doing your online shopping, you’ve likely come across FitFinder, suggested by the site to help you find your best fit. It’s a product developed by the company FitAnalytics and is now available on multiple brand sites. As a shopper, it is helpful to have a tool to figure out sight unseen what…

    awrensays

    March 7, 2024
    Marketing
    consumer behavior, marketing strategy, online shopping, returns
  • Nothing in life is free, especially online returns

    Ah the comfort of sitting on your own couch, browsing websites with a cup of coffee, and adding everything you could possibly want to cart. And then promptly returning it all because it didn’t fit. No harm done to you, at least you tried. But businesses however, are trying to cut down on that because…

    awrensays

    March 6, 2024
    Marketing
    consumer behavior, online shopping, returns
  • Running late for the success train

    I, friends, feel like an abject failure. That is harsh, but I do feel that I somehow fell far behind my peer group. I look with envy on their personal and professional successes. I sit back and wonder where I went wrong. Where did I get delayed on my course? I would love to say…

    awrensays

    March 5, 2024
    Reflection
    christian dior, dailyprompt, dailyprompt-1868, failure
  • Who is the fashion show for?- On The Row’s no phone request

    No pictures. No video. No phones. The guests of super luxury fashion brand, The Row, were strongly encouraged to avoid all of these things during their Autumn Winter 24 fashion show on in Paris. Instead of tech, they were to use the notepads on their chairs to record their thoughts on the collection. In commentary…

    awrensays

    March 4, 2024
    fashion
    Fashion shows, The Row
  • A few treatments and regrets at the spa at Equinox Hotel

    The reception area is bright white. There are multiple high end skin care products on display for purchase. I had just walked into the spa at the Equinox Hotel Hudson Yards and waited to start my treatments I nosily looked at the displays to pass the time.  Shortly after, I was led to the locker…

    awrensays

    March 3, 2024
    beauty
    Equinox, Hotels, spa
  • A visit to Parfums de Marly (p.s. Delina is not their only fragrance.)

    When I started my fragrance journey dove deep into those topics on YouTube, Parfums de Marly was a brand I heard repeated. I heard about it so often that I decided I would need to find the chance to one day smell those fragrances in person. As I planned my trip to the meatpacking district…

    awrensays

    March 2, 2024
    Fragrance
    fragrance review, Parfums de Marly, Store experience
  • I blame the human genome project

    A funny thing happened after the sequencing of the human genome. The science became mainstream and taught it schools everywhere. It advanced the way we understood biology. And that led us to the phrase, “I just don’t have the genetics for that,” and all its variations. With the expansion of human knowledge came with the…

    awrensays

    March 1, 2024
    Reflection
    dailyprompt, dailyprompt-1864, just try, potential, self improvement
  • Another way to think about those Sephora 12 year olds

    As a broke college student, I would go with my friends to waste time in Sephora. We’d spend time together wandering the aisles together, smelling fragrances we couldn’t afford, and swatching as many lipsticks as we could. Sometimes we’d buy something, other times it was enough to leave the store smelling and looking better than…

    awrensays

    February 29, 2024
    Marketing
    brand loyalty, consumer, consumer behavior, cultivation, Sephora
  • SuperCircle closes the gap on clothing recyling

    I have been looking at the pile of no good to anyone clothes sitting in a bag on my floor, waiting to take it somewhere, but who knows where. I thought to myself, “There has to be a way you could take this old fabric, break it down, and make new rolls of fabric. Surely.”…

    awrensays

    February 28, 2024
    Brand Spotlight
    environment, sustainability
  • J. Crew’s sustainable swimwear approach (and how you can benefit)

    J. Crew is working with Supercircle to take your old swimwear to make brand new pieces. From now to August 2024, the American retailer will accept your old bathing suits in return for a $5 credit to be used towards the purchase of new swimwear. This solution helps to address a key problem in the…

    awrensays

    February 27, 2024
    News
    environment, sustainability
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