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The YSL blush reveals a different issue
If you have been following beauty creator in social media over the past few weeks, you will likely have come across the YSL blush controversy. The short story is that YSL Beauty debuted blushes in their new Make Me Blush line under the inclusivity banner, when in fact the shades don’t work for all skin…
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I left a masterclass with Dr. Dennis Gross with more questions than answers
Okay, this is the last Sephoria post from me this year, but I wanted to come to you with some thoughts I had following a masterclass with Dr Dennis Gross and an influencer. The two were talking about the new releases from the company, including a brand new moisturizer that I will start using and have…
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First impression of Carnivale by Brown Girl Jane
Brown Girl Jane. I was excited to see the brand name listed on the Sephoria directory. Finally, I would have a chance to smell the brand. I got to know the story a bit in the Next Big Thing section and took the opportunity to talk to one of the brand’s co-founders, Malaika Jones. When…
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Not the makeover I was expecting
I went over to the Ami Cole booth at Sephora. All I knew was that it was an up and coming beauty brand. I decided to take the time to ask the founder, Diarrha N’Diaye, why she made the leap to start the line. She recounted how she knew that was the work she was…
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Was Sephoria 2024 worth it?
These past two days, I have been recounting my experience at sephoria. Now, it is time to consider was it really worth it. Perhaps, depending on what you were looking for. Monetary value The General Admission ticket was $135. VIP was $420. You might be saying to yourself, that is way too expensive definitely not…
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Sephoria 2024 experience: Day 2
Alright, let’s get straight to it. Here is what I experience heading to the second day of Sephoria. On Day 1, I purchased a general admission ticket. For the second day (session 4) I purchased a VIP ticket. That gave me entry into the space one hour earlier. I got into the line shortly after…
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The Sephoria 2024 experience: Day 1
Day 1 of Sephoria. I think this event might be cursed. Hoping to attend last year’s event in New York, I learned that the first day was canceled due to flooding after heavy rain. There was a risk that the same might happen in Atlanta. Sephoria, essentially Sephora’s beauty convention, was supposed to be two…
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Thinking about my customer role at Sephoria
This weekend I had the chance to take part in Sephoria, essentially a massive beauty convention put on by Sephora. I will get to my experience in the coming days. For now, let me geek out. A while back I wrote about the 4 customer roles: Seeker, User, Payer, and Buyer. Essentially, customers can occupy…
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Clearing things up with the Innisfree clay mask
“Your face looks different, like there’s’ different colors. There’s definitely blush and a pore-minimizing product.” “OMG! You think I have a pore minimizing product on?!” The truth was that I had only put on some blush and concealer under my eyes, no complexion product. I went to the mirror and noticed that yes, my pores…
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A visit to the Elorea flagship
Something about me. Anytime I need to go somewhere new, I take time to zoom into the area on Google Maps. As I planned my trip to New York, I saw the word Elorea on my screen. Of course, I needed to know more, did some digging, and found out it was a fragrance store.…
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A Wren Says 