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  • First impression of Carnivale by Brown Girl Jane

    Brown Girl Jane. I was excited to see the brand name listed on the Sephoria directory. Finally, I would have a chance to smell the brand. I got to know the story a bit in the Next Big Thing section and took the opportunity to talk to one of the brand’s co-founders, Malaika Jones. When…

    awrensays

    October 5, 2024
    Fragrance
    fragrance review, fruity fragrances
  • Not the makeover I was expecting

    I went over to the Ami Cole booth at Sephora. All I knew was that it was an up and coming beauty brand. I decided to take the time to ask the founder,  Diarrha N’Diaye, why she made the leap to start the line. She recounted how she knew that was the work she was…

    awrensays

    October 4, 2024
    Reflection
    life design, Sephoria, what do you want
  • Was Sephoria 2024 worth it?

    These past two days, I have been recounting my experience at sephoria. Now, it is time to consider was it really worth it. Perhaps, depending on what you were looking for. Monetary value The General Admission ticket was $135. VIP was $420. You might be saying to yourself, that is way too expensive definitely not…

    awrensays

    October 3, 2024
    beauty
    #sephoraevents, events, Sephora, Sephoria
  • Sephoria 2024 experience: Day 2

    Alright, let’s get straight to it. Here is what I experience heading to the second day of Sephoria. On Day 1, I purchased a general admission ticket. For the second day (session 4) I purchased a VIP ticket. That gave me entry into the space one hour earlier. I got into the line shortly after…

    awrensays

    October 2, 2024
    beauty
    #sephoraevents, events, Sephora, Sephoria
  • The Sephoria 2024 experience: Day 1

    Day 1 of Sephoria. I  think this event might be cursed. Hoping to attend last year’s event in New York, I learned that the first day was canceled due to flooding after heavy rain. There was a risk that the same might happen in Atlanta. Sephoria, essentially Sephora’s beauty convention, was supposed to be two…

    awrensays

    October 1, 2024
    beauty
    #sephoraevents, events, Sephora, Sephoria
  • Thinking about my customer role at Sephoria

    This weekend I had the chance to take part in Sephoria, essentially a massive beauty convention put on by Sephora. I will get to my experience in the coming days. For now, let me geek out. A while back I wrote about the 4 customer roles: Seeker, User, Payer, and Buyer. Essentially, customers can occupy…

    awrensays

    September 30, 2024
    Marketing
    #sephoraevents, customer roles, Sephora, Sephoria
  • Clearing things up with the Innisfree clay mask

    “Your face looks different, like there’s’ different colors. There’s definitely blush and a pore-minimizing product.” “OMG! You think I have a pore minimizing product on?!” The truth was that I had only put on some blush and concealer under my eyes, no complexion product. I went to the mirror and noticed that yes, my pores…

    awrensays

    September 29, 2024
    Skincare
    exfoliating mask, face mask, innisfree, skincare review
  • A visit to the Elorea flagship

    Something about me. Anytime I need to go somewhere new, I take time to zoom into the area on Google Maps. As I planned my trip to New York, I saw the word Elorea on my screen. Of course, I needed to know more, did some digging, and found out it was a fragrance store.…

    awrensays

    September 28, 2024
    Fragrance
    New York, shopping, Store experience
  • A physical story

    It was supposed to be an ordinary day. I tuned in to So You Think You Can Dance along with a large portion of America. The dancing competition show captivated me so I had to see what each of the partners had planned as they worked hard to stay in the running. And there was…

    awrensays

    September 27, 2024
    Reflection
  • An actually brutally honest review of Moulin Rouge on Broadway

    Before you go to buy a single ticket to go see Moulin Rouge on Broadway, ask yourself what kind of person you are. Are you the type of person who picks a part songs on the radio based on their lyrics? Do you hate a plot hole? Are you a sucker for dialogue as a…

    awrensays

    September 26, 2024
    travel
    art, broadway, New York, things to do
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