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A Wren Says

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  • You still lost

    If I were to think about my current life approach as an athlete, taking on that that metaphor for my life, I would say that I lost the race. It wouldn’t be because I was ill prepared for lack of training. Nor would it be because I was bested by my fellow athletes. Not even…

    awrensays

    April 25, 2025
    Reflection
    confidence, goals, just try, mindset, motivation
  • The Musk problem

    Tesla sales were down 71%. If like me you don’t fancy yourself a math genius, we can both just rest assured that equals a lot money lost. It had nothing to do with the product itself. Not even the cybertruck catching fire or concerns about self-driving systems led to such a drop. It all has…

    awrensays

    April 24, 2025
    Marketing
    brand, brand image, controversy, politics
  • Another win for K. Dot

    If you were taking a vow of ignorance last 12 months, you might have missed the epic rap battle between Kendrick Lamar and Drake. You would have also missed the most watched Superbowl halftime performance. And you would have also missed, “Not Like Us,” playing continuously. But, it seems that brands have not. This week…

    awrensays

    April 23, 2025
    Marketing
    ad campaign, celebrity, celebrity endorsers, Chanel, music, sport
  • Your new t-shirt was my old shirt

    Everybody, Everywhere want to do something about the biggest environmental problem in the fashion industry: waste. Okay more specifically, these are two brands tackling the problem in their own ways. Everybody.World was founded by Iris Alonzo and Caroline Crespo. After years in the fashion industry, they branched out on their own with a clear vision.…

    awrensays

    April 22, 2025
    fashion
    environment, sustainability, sustainable-fashion
  • Does Target regret any of this?

    When the Trump administration entered office, they put in place several measures to discourage previous DEI initiatives. In no uncertain terms, it was clear that those organizations that continued to promote diversity, equity, and inclusion publicly would now have target on their backs. Perhaps Target took that too literally. Almost immediately, they rolled back all…

    awrensays

    April 21, 2025
    News
    controversy, dei, diversity, equity, inclusion, public relations, Target Corp
  • Your stress is all over your face

    You’ve heard people say, “You look stressed.” Perhaps, you’ve thought of the look of someone disheveled with a furrowed brow. That’s short term. Have you thought about the ways that stress really impacts your appearance from the inside out? Stress isn’t necessarily a bad thing. Short doses of it, like exercise or the feeling before…

    awrensays

    April 20, 2025
    Skincare
    advice, health, mental health, premature skin-aging, stress, stress-management, wellness
  • My scent for today: Mortel by Trudon

    While a name like Mortel could be off putting, I’m surprised by how much I like this fragrance by Trudon. There is frankincense and myrrh at the heart but top notes of black pepper and pimento. I don’t know if I have ever liked peppery notes in a fragrance the way that I like these…

    awrensays

    April 19, 2025
    Fragrance
    amber fragrances, fragrance review, Trudon
  • I wasted my time waiting in line, to get nothing but what I needed

    While I was in Austin for SXSW, I got excited by the premiere of Holland, starring Nicole Kidman. I rushed over from my talk to make my way to the line. And then I was directed to the end. Several streets over. I held out hope, as I waited, telling myself the line wasn’t nearly…

    awrensays

    April 18, 2025
    Reflection
    dailyprompt, dailyprompt-1913, mindset, personal growth, SXSW
  • It’s time we get honest about leather alternatives

    Actually leather is more sustainable because it’s a byproduct of the beef industry. As long as people are eating meat, leather is going to be there. To be honest, I hadn’t thought of it that way. That insight came from Logan Duran, VP of ESG at Tapestry. He sat on a panel on sustainability in…

    awrensays

    April 17, 2025
    fashion
    eco-friendly, fashion, leather, lifestyle, sustainability, sustainable-fashion, SXSW, textiles
  • Ubisoft makes more than video games

    You probably thought you were just playing an immersive video game. If you have ever played Assassin’s Creed Unity, you probably really enjoyed the game play. There was no way when you powered up your console and ran through the virtual world at its initial release just how powerful it would be in the world…

    awrensays

    April 16, 2025
    travel
    art, games, gaming, SXSW, technology, video-games
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