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A Wren Says

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  • On this independence day

    Fireworks are going off outside as many gather to celebrate this day off work and “independence” day. But do you really feel free? Do you feel like the choices you make are your own? Or do you feel compelled to follow the norm, follow orders, and overall do what others tell you is the best…

    awrensays

    July 4, 2025
    Reflection
    mindset
  • What is it worth to you?

    I’m just finishing up a webinar with Vogue Business on the push for fashion to move manufacturing closer to their headquarters. With this push to move out of the traditional manufacturing countries comes costs and benefits. In particular, a key cost is that countries like the U.S. and the U.K. have higher labor costs. Employees…

    awrensays

    July 3, 2025
    fashion
    consumer behavior, ethical, price
  • The commercial that gave you a headache

    Over and over and over again, the refrain was repeated. In those days of regular cable and unskippable ads, those commercials were unavoidable. “Head On. Apply directly to the forehead.” Whether you wanted to or not, you remembered it. The Head On commercial is something I remember interrupting so many of my favorite shows, and…

    awrensays

    July 2, 2025
    Marketing
    advertising
  • What they don’t want you to know about Tesla AI

    I got an ad that talked about how Tesla’s Manifested AI is going to change the financial markets. While many analysts forecast that Tesla won’t come back from the sales slump, the two speakers spoke about this new thing. And then I did a web search. It all seemed suspicious to me. My alarm bells…

    awrensays

    July 1, 2025
    Marketing
    ad, advice, AI, scam, scams, technology
  • To really keep up with the Kardashians

    A couple of years back, I watched a random video. The creator was outlining all of the Kardashians’ failed business ventures. From a collaboration with K-Mart to luxury beauty, then their standalone store all the way to e-commerce, it was all chronicled and ridiculed. They clearly had so many busts. But let’s be real, that’s…

    awrensays

    June 30, 2025
    Uncategorized
  • For when you want sun protection, not grease

    I recently went on a beach vacation and did my best to follow all that I implore you to do (i.e. I covered myself in sunscreen). It was just a perfectly good sunscreen from the drug store, one that you likely used before yourself. I sprayed myself down, covered every inch. And then I stood…

    awrensays

    June 29, 2025
    Skincare
    sunscreen, Supergoop, body care
  • This masculine scent from Dolce and Gabanna surprised me

    I received a sample of Dolce and Gabbana Devotion for Men. I don’t review nearly enough men’s fragrances. I figured I would give it a little sniff. And then that turned into, I want that on me. There was something about it that didn’t scream overly masculine, as if I was trying hard to be…

    awrensays

    June 28, 2025
    Fragrance
    coffee, Dolce & Gabanna, fragrance review, masculine scents
  • Today’s reflection on traffic

    I’ve noticed something. Based on traffic patterns in my city, it feels as if the rules have changed. Whether you are going straight or turning left, it now seems to be perfectly fine to go on red. That clearly is not true. But when enough people are doing a thing, it makes it seem normal.…

    awrensays

    June 27, 2025
    Reflection
    mindset, personal growth, personal-development
  • For the sneaker lover and kid at heart

    It’s here. As a self proclaimed kid at heart and sneaker lover, it’s here. The LEGO x Nike collab. The two powerhouse companies have come together to create sneaker inspired build sets. This first drop will feature a white and blue Dunk with the basketball on logos to complete the work of art. If you…

    awrensays

    June 26, 2025
    News
    collaboration, lego, nike, Product releases, Shoes
  • Will it ever be too much?

    The email came through, full of all the new brands launching. Instead of excitement I felt overwhelm. Still? More? How many more players do we need in the beauty market? Is there really space for every celebrity, former model, and influencer to start a line? At what point will the metaphorical e-comm shelves start caving…

    awrensays

    June 25, 2025
    Marketing
    inspiration, Product releases
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