A Wren Says

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  • Nestle saw an opportunity

    When I saw the box of Vital Pursuit Chicken Mozzarella Pizza, I thought I’d buy it. It seemed like an option created for the health and fitness conscious consumer. I figured I’d try it and look into it. Turns out I was right, but Nestle had a much more specific target market in mind: GLP-1…

    awrensays

    May 21, 2025
    Marketing
    food, marketing analysis, marketing strategy, opportunities, swot-analysis, target market
  • About a pizza box

    Perusing the frozen foods aisle at the grocery store, I was intrigued. In the sea rof ed boxes, this white box, with a sharp V stood out. “Vital Pursuit.” I opened the freezer door to learn more about this quick pizza option, that was clearly a better for me choice. Of course it was the…

    awrensays

    May 20, 2025
    Marketing
    4 Ps, customer experience, food, packaging, stores
  • Just a sample

    I walked past the deli counter. “Would you like a sample? We’re having a sale.” With both hands, she offered a rolled piece of deli meat and a package of slices. “Just the sample, please.” I took the morsel and walked away. That might seem like an odd story. But as a shopper and people…

    awrensays

    May 19, 2025
    Reflection
    mindset
  • A different reflection on skincare today

    In an unusual turn of events, I have writer’s block here as I try to compose my “Skincare Sunday” post. I usually am ready with something. But I have nothing. It’s probably due to my level of exhaustion from choosing to over schedule myself. To fit it all in, I compromised my sleep. I ate…

    awrensays

    May 18, 2025
    Skincare
    mindset, skincare-routine
  • First impressions of the newest scent from Initio Parfums

    The sales associate took my hand and sprayed a spritz of Initio Parfums newest fragrance, Power Self. I allowed the fragrance to dry down and tried to hide my disappointment. There was something sharp that I regretted having on the back of my hand. Power Self $410 for 90 mL Notes: White Flowers, Osmanthus, White…

    awrensays

    May 17, 2025
    Fragrance
    fragrance review, Initio Parfums, luxury, woody fragrance
  • The first 5k

    Over ten years ago, I decided to sign up for my first 5k. I remember that moment now, as I look down at the sweatpants that I bought to train all winter in. I was so excited by the prospect of the race that I went on a shopping spree to buy everything I would…

    awrensays

    May 16, 2025
    Reflection
    dailyprompt, dailyprompt-1940, Discipline, fitness, goals, mindset, training
  • Where the customers are

    A while back, I hopped on a Vogue Business webinar. As the conversation got going, I typed my question into the chat, “I’m curious about the idea of being where your customers are. How do you go about staying abreast of new platforms and engaging there, without chasing trends yourself?” As social media platforms rise…

    awrensays

    May 15, 2025
    Marketing
    marketing strategy, social media
  • The cost of materials fallacy

    It still baffles me that people continue to use the argument that items are overpriced based on what they have calculated the price of the materials to be. If a brand were to ever charge you for an item, purely based on the price of the materials, they would go out of business. For a…

    awrensays

    May 14, 2025
    Marketing
    consumer behavior, price
  • Hunt for the magic planner

    I’ve spent hours searching for the perfect agenda for me, just a planner that didn’t force me to schedule my day in a particular way, or shout out inspirational quotes, or assault me with stickers. I finally settled on one, only to find it didn’t magically organize my life for me. Such a waste of…

    awrensays

    May 13, 2025
    Productivity
    dailyprompt, dailyprompt-1937, habits, planning
  • These college announcement parties are an opportunity

    They call it a bed party. It’s a growing trend where rising college freshman and their families decorate their bed and room to indicate their chosen college. To let the world where you’ve chosen to go to college, you deck out your in college memorabilia along with packaged goods in school colors. Don’t forget the…

    awrensays

    May 12, 2025
    Marketing
    opportunities, social media, SWOT, swot-analysis, trends
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