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So, a CEO goes to a concert
A quick, seemingly innocent kiss cam led to the unraveling of a CEO’s life. (Granted, this is all his own doing, but that’s a different topic.) There are many ways that you could look at the recent, viral video of the now former CEO of Astronomer being caught on camera at a Coldplay concert with…
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What brand am I?
On here, I spend time analyzing the content, product, and messages put out by brands. I think about what those outputs might say about them and what they may have tried to communicate. Essentially, I spend time thinking about how these major organizations go about branding themselves. But I can’t say that I often turn…
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The power (or lack thereof) of the B Corp status
There is something magical that happened in my brain when I see that B Corp logo on a brand’s website. It ushered in a sense of relief and a belief that I was making my dollar matter. The B Corp logo was equivalent to adding a shining light or halo to indicate a character’s angelic…
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More luxury sun protection, this time from Augustinus Bader
It has finally happened. Augustinus Bader has entered the sunscreen category. The luxury brand, famed for its rich cream and “The Cream,” finally have an option for you to complete your skincare routine with the brand. I tried it. The Mineral Sunscreen SPF 50 by Augustinus Bader is, as you would very hopefully guess, a…
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Aqua Media is what I want you to smell like
Aqua Media Cologne Forte from Maison Francis Kurkdijan is what I imagine the perfect man would smell like smells proper, clean, a bit like being hit by the ocean breeze. There is leisure, a bit of calm collectedness in this fragrance. Yes, there is something deeply, powerfully, yet gently masculine, but I certainly don’t mind…
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On hard mode
I saw an article from Psychology Today that asked me the question: Are you living life on hard mode? It is a callback towards video games, where you get to choose the difficulty level of play. Go through the world unencumbered with an easier path to victory or put more challenges in your way towards…
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This Delta change scares me
I’m well aware of dynamic pricing. You know? How different sporting events for the same team will differ based on their opponents and seats in the stadium. Or how the room rate depends on when you book, overall vacancies, and the hotel’s projections on how popular a particular time period will be for travelers. But…
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What vs why
So you want to increase your sales. You want to get more customers. You want to hit your goals. Great. I hope you do it all. But have you asked yourself, the bigger questions: Why and how? Don’t get me wrong, you should definitely create goals. However, you need to make sure you create a…
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Products or services
Do you offer a product or a service? Trick question, I didn’t actually give you an option choose from. If you offer a service, you offer product. The real question is, “Do you offer a good or a service?” This is the thing that gives me a tension headache, right in the middle of my…
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A Wren Says 