A Wren Says

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  • Another celebrity weight loss ad

    Of all the celebrities promoting weight loss products, I never thought I’d add a professional athlete to that list. However, scrolling through YouTube, I learned that Serena Williams has recently come out to promote Ro, a GLP-1 used for weight loss. Because of her story, it changes the game. With her years of hard workouts…

    awrensays

    August 28, 2025
    Marketing
    celebrity endorsers
  • It’s a love story…

    This is the kind of good news I need in my world right now. Taylor Swift and Travis Kelce are engaged. The Swifties are excited, but also a little concerned. For an artist who has had breakout hits following big breakups, could a happily ever after damage her brand? It’s an interesting question. Personally, I…

    awrensays

    August 27, 2025
    News
    personal brand
  • The collab I didn’t see coming: Crocs plus hand sanitizer

    Scrolling all the new releases at Sephora, I saw a very odd sight. Touchland, the hand sanitizer spray that your favorite beauty influencer probably keeps in her “favorites” –just partnered with Crocs. What? Now, you can take that already aesthetically designed spray hand sanitizer and adorn it with all of your little Jibbitz. The idea…

    awrensays

    August 26, 2025
    News
    crocs, Product releases
  • More people in the room

    Today I was catching up on old episodes of the Glossy podcast. During the episode, the two hosts were talking about the recent American Eagle “Good Jeans” controversy. As journalists initially covering the campaign, they were excited by the new angle that American Eagle was taking. The brand switched up its old patterns of using…

    awrensays

    August 25, 2025
    Marketing
    controversy, diversity, marketing strategy
  • This lightweight moisturizer from Thrive surprised me.

    If I were one of those old-timey explorers out on quests, one of mine would certainly be for a basic moisturizer. Something that hydrates my skin enough without active ingredients that compete with the various serums and tonic that I’m frequently testing out. Something, while I want it to basically do nothing for me still…

    awrensays

    August 24, 2025
    Skincare
    basic moisturizer, gel cream, moisturizer
  • The Michelle Pfeiffer of fragrances

    Scrolling along Sephora’s fragrance new releasees one day, I came across a brand that I had never heard of: Henry Rose. First and foremost, I am a sucker for a new release. Second, a person’s name as the name of the brand? Color me intrigued. However, Henry Rose is not the founder, but the inspiration.…

    awrensays

    August 23, 2025
    Fragrance
    celebrity, floral fragrances, fragrance review, vanilla
  • The wrong pursuit

    “I wonder how tall she is.” I proceeded to go down a long journey to figure out the YouTuber’s height. Investigating link after link, I had to stop myself. “What are you doing? And why?” What difference would learning that piece of information make in my life? Learning is of course a good thing. However,…

    awrensays

    August 22, 2025
    Reflection
    dailyprompt, dailyprompt-2043, goals, mindset
  • Finally touching on that American Eagle ad

    Sometimes you find someone who says it much better than you ever could. I have been wading through what I could possibly write about the American Eagle ad fallout, the “great jeans” controversy. I have not had the time or mental space to dive into it. Luckily, I came across a video from Caleb Snell…

    awrensays

    August 21, 2025
    Marketing
    advertisement, advertising, controversy, Ralph Lauren
  • What if you could make cashmere, with fewer goats?

    An often -repeated issue that many people have with the fashion industry is waste. We aim our ire towards the fast fashion industry and the literal trash it produces, those countless clothing pieces that fill landfills after the consumer discards them. And yes, post-consumer waste is an issue. However, there is another problem the public…

    awrensays

    August 20, 2025
    News
    dailyprompt, dailyprompt-2039, eco-friendly, environment, fashion, sustainability, sustainable-fashion, technology
  • Louis Vuitton’s beauty launch is so close, but who is it for?

    The time has come: Louis Vuitton Beauté is here. I wrote about this upcoming launch, but it is now upon us, with inventory available to shop in select stores at the end of August 2025. I could very easily get into the ins and outs of the 55 different lipsticks being launched and the palettes,…

    awrensays

    August 19, 2025
    Marketing
    consumer behavior, louis vuitton, luxury, Makeup, Product releases
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