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Is this even about marketing?
There was a raid on a Hyundai plant in small town in the state of Georgia. It was another in a long list of headlines about how the Trump administration was acting on immigration in the U.S. For some time, news covered stories of raids happening across the United States. Fears mounted about who might…
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Bad packaging = bad product
A couple years ago, I was browsing Sephora, desperate for an option to soothe my perpetually dry lips. The Beauty Advisor suggested a product from Cay Skin. The lip balm was the same that she was wearing on her still glossy, fully moisturized lips. Sold. Bought. And I loved it, until I lost it. I…
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Mr. Armani’s final wish
Giorgio Armani passed away just over a week ago. His brand was one of the few independent luxury houses left. But in his last will and testament, he specifically asked for it to be sold. LVMH, L’Oréal Group or EssilorLuxottica will have the option to purchase stakes in the company. Or the heirs should seek…
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I wanted to find out if the Ultra Violette hype was worth it
I decided to test the Ultra Violette Preen Screen for two reasons. First, I wanted an option to be able reapply my sunscreen throughout the day using a spray. Second, I have seen so many people talk about the brand that I figured it was time for me to try it for myself. Here is…
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Trying Magic Energy as a fragrance mood lifter
I had a big day ahead of me. I needed some energy. I reached for Charlotte Tilbury’s Magic Energy. Admittedly, as soon as I sprayed it on, I regretted that decision. It smelled grassy and green, which is not at all how I wanted to smell walking into the meeting room. Explaining the fragrance, Charlotte…
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The journey, they say
I spent today, waking up early to get an answer sent to a colleague, bouncing around between meetings, into a packed evening. With barely a procrastinating YouTube video watched, I was busy all day. But even as focused as I remained all day, I couldn’t help to think that I was still too far from…
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Fashion week has started without me
New York Fashion Week has begun, and I will be experiencing it all from my computer, far from the city. I’d hoped that this would be the year that I finally made it happen. It had been my dream for some time now to, at the very least, be in the city for the September…
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A little change in perspective
At the meeting, there was a woman speaking to a group of other attendees, making easy eye contact with them. I get it that’s not special at all. What’s special is that she was in a wheelchair. As she spoke to the group, she lifted her seat to be at eye level with them. Getting…
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What you really want
For years, we have been collectively chasing trends. Strawberry girl, quiet luxury, old money, dolphin skin, corporate baddie, just to name a few. At the business level, executives were perched watching, hoping to catch them all. The trends were popular, they moved product, but were they what the people really wanted? Instead of constantly chasing…
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It’s not about you
Full price strategy. Price increases. In this economy? Yes, and with their whole chests. Brands are unashamedly moving forward with full and higher price strategies despite this uncertain economic climate. Many consumers have become more price sensitive, decreasing how much they spend as they brace for the impact of tariffs. In the face rising food…
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A Wren Says 