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Is a ski vacation enough for a Target turnaround?
Target is still trying to win back customers. That means getting new perspectives. Preferably in a ski chalet or fine dining establishments in upper New York. Or so it was written. In a piece that came out from CNBC, spokespeople from the brand spoke of how the creative team was seeking inspiration. Sales were down…
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What are you trying to do?
Are you trying to force people to buy things they don’t need? Or are you trying to fill their needs? What is marketing to you?
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A new release for the Sephora kids
If you remember the hysteria of the Sephora 12 year-olds, you will recall how the focus was on how they were using products like Drunk Elephant. Beyond the ways they tore up the stores, the real fear was that all of those actives were way too much for their young skin. So now, take the…
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Giving Musk Therapy another try
My first introduction to Musk Therapy by Initio Parfums was a disaster. Trying it on in store, I thought it smelled horrible. But I gave the fragrance the benefit of the doubt. After all, the attendant did slather a sunscreen on my hand before I made way over to the fragrance counter. Maybe that affected…
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What I was missing all along
I started typing this post with a cookie in one hand and all the word generation responsibility in the other. I am allowing myself the sweet treat, because, of course, I can always start eating more healthfully tomorrow. Except this time I really mean it. I really mean that tomorrow is that day that I…
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Louis Vuitton tried to buy a city (sort of)
Today in bizarre news, I found out that town in France tried to sell its name to Louis Vuitton. For a mere 10,000 euros, Vendôme was willing to officially give the rights to its name to the megaluxury house. Now, the only full articles not behind a paywall about it are in French. Thus, you’ll…
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This advent calendar is what is preoccupying my mind
I am one of the grinches who grumbles at each airing of a Christmas themed ad before November. And yet, I’ve got advent calendars on my mind. In particular, I am especially moved by the offering by Dandelion Chocolates. The San Francisco based chocolatiers have put together a beautiful offering based on the solar system.…
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The creative director carousel continues, this time at Hermes
A few days ago, Hermes announced that their creative director of menswear, Véronique Nichanian, was stepping down after 37 years at the helm. Today, they announced Grace Wales Bonner as successor. And now I’m really excited about the brand. To be fair, I’ve already thoroughly enjoyed the showings under Nichanian. Do we remember the skateboard…
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A Wren Says 