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  • Dior x Thebe Magugu x CTAOP, all for a good cause

    Dior have partnered with Thebe Magugu for a special collection. Sales from the items support the CTAOP, or the Charlize Theron African Outreach Project. Magugu seems to remain hot and much sought after for collaborations. I am not sure how this collaboration came about, but it only makes sense to bring on a designer who…

    awrensays

    November 1, 2022
    fashion
    collaboration, Dior, thebe magugu
  • I am not ready for Christmas ads yet. It’s only just now Halloween.

    Christmas is on December 25. I started to get targeted emails for Christmas gift ideas in mid-October. This seems a bit extreme. Call me a purist, but I like to experience my holidays one at a time. Preferably in chronological order. I haven’t even eaten all my Halloween candy, and I already have to create…

    awrensays

    October 31, 2022
    Marketing
    advertisement, Christmas
  • The Joanna Vargas Exfoliating Mask reviewed

    I opened the sample packet for the Joanna Vargas Exfoliating Mask and was awed. It was pretty. I mean, it was like liquid gold. How can you not feel luxurious when rubbing your face with liquid gold. Well, when it’s filled with tiny rocks that feel as if they are rubbing off your skin, maybe…

    awrensays

    October 30, 2022
    Skincare
    dry skin, exfoliating mask, Joanna Vargas, Reviews
  • Cartier Declaration Haute Fraîcheur is a fragrance I want to keep wearing

    Previously I was testing fragrances while sick, which is a horrible idea. After getting a sample of Declaration Haute Fraîcheur from Cartier, I decided to spray some on before going to work. (For the record, I don’t recommend you do that.) A few spritzes on my wrists and I remarked, “Dang it! It just smells…

    awrensays

    October 29, 2022
    Fragrance
    Cartier, Declaration haute fraicheur, fragrance review
  • I want to stop thinking “What would people think?”

    I have been thinking a bit about image this week. More specifically my image about how others see me. Not so much, unfortunately, how I see my myself. Man, have you any idea how much energy it takes to do the recon on all the possible ways people might perceive you? And then try and…

    awrensays

    October 28, 2022
    Reflection
    what do you want
  • Last one on celebrity endorsers: What do/should I think?

    Over the past couple days, I wrote about high profile celebrity endorsers and brand decisions when they fall into scandal. I did continue to do some digging about how brands choose their responses. (I found this article in the Harvard Business Review, When Scandal Engulfs a Celebrity Endorser, should you want to read more on…

    awrensays

    October 27, 2022
    Marketing, Reflection
    celebrity endorsers, controversy
  • And why Nike stayed with Tiger Woods

    Yesterday I wrote about the reason brands are cutting ties with Ye, linking it to a branding decision. I touched on the idea that brands choose to distance themselves from negative publicity, because people will transfer a spokesperson’s personal antics to their image of the brand. On the other side, not all negative publicity matters.…

    awrensays

    October 26, 2022
    Marketing
    brand-fit, controversy, nike, Tiger Woods
  • Why brands are dropping Ye (Kanye West)

    It is very likely that you are at least slightly aware of the recent controversy surrounding Ye (formerly known as Kanye West). A quick rundown of the most recent stuff: I’m not writing about any of that per se. You are left on your own to think out your opinion on the man and his…

    awrensays

    October 25, 2022
    Marketing
    adidas, Balenciaga, controversy, Gap, Kanye West, Ye
  • Secret Genius: My go to fragrance for important events

    Whenever I have an interview, important presentation, or really anything event where I need my confidence to be high, I wear Secret Genius by Pinrose. Honestly, nothing about the scent screams, “I am confident. Hear me roar!” No, it is a sweet gourmand. Pinrose Secret Genius $90 for 1.7 oz Notes Top: Mandarin, BergamotMid:Caramel, White…

    awrensays

    October 24, 2022
    Fragrance
    fragrance for your mood, Pinrose, Secret Genius
  • La Retro Whipped Cream from Drunk Elephant. No comment

    Drunk Elephant Lala Retro Whipped Cream $60 A lightweight, whipped, moisturizer I guess I’ll keep this short. Reminder, I have dry skin. The Lala Retro Whipped Cream didn’t do anything special for me. It seems like a dry moisturizer. What I mean about that is there is no dew. You’re not ashy, but there is…

    awrensays

    October 23, 2022
    Skincare
    Drunk Elephant, dry skin, Lala Retro Whipped Cream, moisturizer
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