A Wren Says

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  • What are you trying to do?

    Are you trying to force people to buy things they don’t need? Or are you trying to fill their needs? What is marketing to you?

    awrensays

    October 27, 2025
    Marketing
  • A new release for the Sephora kids

    If you remember the hysteria of the Sephora 12 year-olds, you will recall how the focus was on how they were using products like Drunk Elephant. Beyond the ways they tore up the stores, the real fear was that all of those actives were way too much for their young skin. So now, take the…

    awrensays

    October 26, 2025
    Skincare
    Product releases
  • Giving Musk Therapy another try

    My first introduction to Musk Therapy by Initio Parfums was a disaster. Trying it on in store, I thought it smelled horrible. But I gave the fragrance the benefit of the doubt. After all, the attendant did slather a sunscreen on my hand before I made way over to the fragrance counter. Maybe that affected…

    awrensays

    October 25, 2025
    Fragrance
    fragrance review, Initio Parfums, musk scents
  • What I was missing all along

    I started typing this post with a cookie in one hand and all the word generation responsibility in the other. I am allowing myself the sweet treat, because, of course, I can always start eating more healthfully tomorrow. Except this time I really mean it. I really mean that tomorrow is that day that I…

    awrensays

    October 24, 2025
    Reflection
    consistency, goal setting, goals, mindset, personal growth, Productivity, progress
  • Louis Vuitton tried to buy a city (sort of)

    Today in bizarre news, I found out that town in France tried to sell its name to Louis Vuitton. For a mere 10,000 euros, Vendôme was willing to officially give the rights to its name to the megaluxury house. Now, the only full articles not behind a paywall about it are in French. Thus, you’ll…

    awrensays

    October 23, 2025
    News
    controversy, louis vuitton, today i found out, trademark
  • This advent calendar is what is preoccupying my mind

    I am one of the grinches who grumbles at each airing of a Christmas themed ad before November. And yet, I’ve got advent calendars on my mind. In particular, I am especially moved by the offering by Dandelion Chocolates. The San Francisco based chocolatiers have put together a beautiful offering based on the solar system.…

    awrensays

    October 22, 2025
    News
    food, gourmet food, San Francisco
  • The creative director carousel continues, this time at Hermes

    A few days ago, Hermes announced that their creative director of menswear, Véronique Nichanian, was stepping down after 37 years  at the helm. Today, they announced Grace Wales Bonner as successor. And now I’m really excited about the brand. To be fair, I’ve already thoroughly enjoyed the showings under Nichanian. Do we remember the skateboard…

    awrensays

    October 21, 2025
    News
    creative director, fashion, hermes, luxury
  • About that Pilates debate on social media.

    Raven had problem. She hopped into a social media debate around the idea that Pilates, the exercise  style, was not inclusive. As she pulled her video together, she said with full confidence that it was like a designer bag. A work of skilled craftspeople. You wouldn’t expect luxury goods to inclusive would you? And that…

    awrensays

    October 20, 2025
    Marketing
    controversy, public relations, social media
  • Is La Mer’s new night cream worth it?

    When La Mer came out with a night cream, my inner skincare geek got excited. It’s now over a year since the release and I’m only just now giving it a go. I had the chance to get in store to get a sample that lasted me about three days. Here is my first impression…

    awrensays

    October 19, 2025
    Skincare
    dry skin, La mer, moisturizer, skincare review
  • First impressions of a Guerlain fragrance standout

    I sprayed on Spiriteuse Double Vanille from Guerlain. I was lucky to get a sample of this superluxe fragrance from the brand. After I saw how quickly an influencer was going through her bottle, I assumed I would fall in love with it. Hmmmmm… that does not seem to be the case. For me, this…

    awrensays

    October 18, 2025
    Uncategorized
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