Category: Marketing
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What luxury brands can do to be successful on Amazon, and why they stay away
As I continued looking into Amazon’s luxury stores, I found an interview with an expert detailing what Amazon could do to lure luxury brands. When interviewed by Business of Home in early 2020 (before the site launch and announcement), Laura Meyer had some thoughts on Amazon’s ability to corner a share in the market. The…
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Amazon luxury stores vs Saks: How different is the shopping experience?
Perhaps I dive too deep into things, but I was curious about how the site experience of the Amazon Luxury Stores compared to that of a more established e-retailer, Saks Fifth Avenue. Granted, Saks has been in the luxury retail for literally over a century and have provided an e-commerce site since 2000. Amazon on…
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Amazon attempts to lure luxury shoppers
Part of the reason Amazon has been going so hard to fight counterfeits and fraudulent sellers on their site has been because they want to lure more luxury brands to the site. Cue their Luxury Stores. While customers were (allegedly) asking for access to shop luxury brands on the site, Amazon has had some issues…
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Can’t afford a designer handbag? Why not make one out of cheesecake?
Scrolling through my google suggestions, I stopped when I reached a perfume bottle with Parfum de Philly written on it. It was blue, with a geometric sliver top, and it was definitely cake. Nervous that this meant that Google had successfully surveilled me and merged my interests into one ad, I clicked on it and…
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Why you’ll probably keep seeing Adidas brand collaborations
Adidas has had a string of designer collaborations of late. I’ve covered a few of them on my site, but a more exhaustive list includes: Gucci, Prada, Thebe Magugu, Stella McCartney, Balenciaga, Farm Rio, Ivy Park, Marimekko, Victoria Beckham, Jeremy Scott, Yohji Yamamoto, and probably more that I just can’t recall. Naturally, my curiosity got…
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I am not ready for Christmas ads yet. It’s only just now Halloween.
Christmas is on December 25. I started to get targeted emails for Christmas gift ideas in mid-October. This seems a bit extreme. Call me a purist, but I like to experience my holidays one at a time. Preferably in chronological order. I haven’t even eaten all my Halloween candy, and I already have to create…
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Last one on celebrity endorsers: What do/should I think?
Over the past couple days, I wrote about high profile celebrity endorsers and brand decisions when they fall into scandal. I did continue to do some digging about how brands choose their responses. (I found this article in the Harvard Business Review, When Scandal Engulfs a Celebrity Endorser, should you want to read more on…
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And why Nike stayed with Tiger Woods
Yesterday I wrote about the reason brands are cutting ties with Ye, linking it to a branding decision. I touched on the idea that brands choose to distance themselves from negative publicity, because people will transfer a spokesperson’s personal antics to their image of the brand. On the other side, not all negative publicity matters.…
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Why brands are dropping Ye (Kanye West)
It is very likely that you are at least slightly aware of the recent controversy surrounding Ye (formerly known as Kanye West). A quick rundown of the most recent stuff: I’m not writing about any of that per se. You are left on your own to think out your opinion on the man and his…
A Wren Says 