Category: Marketing
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I get why Pop Tarts is selling jackets and body wash
Last week I questioned the decision by Pop Tarts to start selling body wash, bath bombs, and crunchy jackets. Really, it was ,ore of me asking why. What reason do they have? Rather than thinking it was absurd, I assumed there was some business rationale behind it. I did some digging and found the earnings…
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Ask yourself just how much you really love Pop Tarts
Maybe, Pop Tarts hold a nostalgic place in your heart as the breakfast you held in your hand as you rushed out the door to make it to the school bus. Or maybe it’s the go-to snack you get from vending machines. Or maybe just maybe it is just pure sugar enough for you eat…
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Reebok wants to provide everything you need for your workout, including your supplements
Reebok will be releasing a line of supplements, in partnership with Generation Joy. Now the brand will provide literally everything you need for your workout regimen. The line will include just three products, a preworkout, protein powder, and electrolyte mix. The products will be priced between $38 and $45. They will be on sale at…
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Time for a rant, because the slang is cringe
Perhaps I’m jaded, but there is something about slang being used in ads that makes me cringe. The “slay” and “it’s giving” from corporate content just makes me recoil. It reeks of, “Hello fellow teenagers.” Now, I’m not saying that there is never a time to use current slang. What I am saying is that…
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Bookshop.org has the antidote to Amazon
In the midst of all of the emails from brands reminding me that “It’s Prime Day, so stock up,” one sent a different message. There is another way. Bookshop.org sent out a cheeky message, poising themselves as the antidote to Amazon dependency. With a mockup of a pill box, it sets itself as a solution…
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The YSL blush reveals a different issue
If you have been following beauty creator in social media over the past few weeks, you will likely have come across the YSL blush controversy. The short story is that YSL Beauty debuted blushes in their new Make Me Blush line under the inclusivity banner, when in fact the shades don’t work for all skin…
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Thinking about my customer role at Sephoria
This weekend I had the chance to take part in Sephoria, essentially a massive beauty convention put on by Sephora. I will get to my experience in the coming days. For now, let me geek out. A while back I wrote about the 4 customer roles: Seeker, User, Payer, and Buyer. Essentially, customers can occupy…
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FTC probe on airline loyalty programs is making me think about the concept differently
“Points systems like frequent flyer miles and credit card rewards have become such a meaningful part of our economy that many Americans view their rewards points balances as part of their savings.” That is what U.S. Transportation Secretary Pete Buttigieg said when asked about the FTC probe on the four major airlines. The airline carriers-…
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Don’t force it
There are multiple reasons why you might want to start a loyalty program for your business. Often times the reason is to encourage shoppers up the consumption escalator. If you can get them to be more loyal to your brand, they will buy more products. On the other hand, the reason why many have started…
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This is not loyalty
I don’t often name names, but I had an interesting experience at Ulta. I tagged along on a shopping trip. At the register, the cashier made it seem as if it was necessary to have a loyalty account to shop. The person I was with didn’t have and didn’t want to create an account. As…
A Wren Says 