Category: Marketing
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Artechouse used Love is Blind to its advantage
I went to Artechouse back in February. It was an immersive experience that allowed me to experience the creative power of AI. I went alone and was able to linger in each space and contemplate for an extended time. I look fondly on that time and plan to get over there to see more exhibits.…
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Gentle Monster and and artful shopping experience
If you are headed to New York, you have plenty of museums to fill your art desires. But maybe heading into a sunglasses store will fill that bucket for you as well. I bring to you Gentle Monster. Yes, I suggest you should visit a sunglasses store. Yes, you are a work of art and…
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Do you really want feedback?
Years ago, I had an argument. My sentiment was that it was harmful to ask for feedback if there was never an intention to use it. It was a waste of everyone’s time to do a performance collection of thoughts we’d never act on. If anything, such practices would create situations where we wouldn’t get…
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I wasn’t going to say anything
As I prepared to go to sleep in my hotel room, I thought, “Oh, I should turn off the TV.” Then I remembered it wasn’t my TV I was listening to. I had been following the cable news broadcast word for word from the TV in the room next to me. It was loud, and…
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I get why Pop Tarts is selling jackets and body wash
Last week I questioned the decision by Pop Tarts to start selling body wash, bath bombs, and crunchy jackets. Really, it was ,ore of me asking why. What reason do they have? Rather than thinking it was absurd, I assumed there was some business rationale behind it. I did some digging and found the earnings…
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Ask yourself just how much you really love Pop Tarts
Maybe, Pop Tarts hold a nostalgic place in your heart as the breakfast you held in your hand as you rushed out the door to make it to the school bus. Or maybe it’s the go-to snack you get from vending machines. Or maybe just maybe it is just pure sugar enough for you eat…
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Reebok wants to provide everything you need for your workout, including your supplements
Reebok will be releasing a line of supplements, in partnership with Generation Joy. Now the brand will provide literally everything you need for your workout regimen. The line will include just three products, a preworkout, protein powder, and electrolyte mix. The products will be priced between $38 and $45. They will be on sale at…
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Time for a rant, because the slang is cringe
Perhaps I’m jaded, but there is something about slang being used in ads that makes me cringe. The “slay” and “it’s giving” from corporate content just makes me recoil. It reeks of, “Hello fellow teenagers.” Now, I’m not saying that there is never a time to use current slang. What I am saying is that…
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Bookshop.org has the antidote to Amazon
In the midst of all of the emails from brands reminding me that “It’s Prime Day, so stock up,” one sent a different message. There is another way. Bookshop.org sent out a cheeky message, poising themselves as the antidote to Amazon dependency. With a mockup of a pill box, it sets itself as a solution…
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The YSL blush reveals a different issue
If you have been following beauty creator in social media over the past few weeks, you will likely have come across the YSL blush controversy. The short story is that YSL Beauty debuted blushes in their new Make Me Blush line under the inclusivity banner, when in fact the shades don’t work for all skin…
A Wren Says 