Author: awrensays
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“All brands have a story.”
I’m taking a quick side bar here while I listen to Gap CEO Richard Dickson talk about his strategy to revitalize Gap and its brands. “All brands have a story.” That is what is sticking in my brain right now. What is your story? He pushed listeners to tap into your origin story. That is…
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Walmart sales are up. Here’s what we can learn from that.
Walmart profits are growing. A large portion of that gain was attributed to increasing their customers in the $100k+ income level. You can read more about this, especially if you are an investor, but I want to use it as a learning moment. Increasing your sales is not always about more products and promotions. Let…
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Don’t tune out now
So, the U.S. had an election. There has been quite a bit of talk about taxes and tariffs and how they will influence businesses and the American people overall. This is just another reminder why it is important for business owners and brands to pay attention to politics. For example, the outgoing administration has a…
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Tell me how you really feel about the Caudalie Beauty Elixir
I sat watching the video, as they praised the Caudalie Beauty Elixir. It was a must-have that multiple staff members kept at their desks to mist throughout the day. I kept that parked away in the recesses of mind. “Must be a good product. I should try it one day.” And then I found myself,…
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Merit Beauty’s first fragrance: Retrospect
When I saw that Merit was releasing a fragrance, immediately signed up for notifications. Then without so much as a first sample, I went in an bought a full bottle Retrospect by Merit Beauty as soon as it was released. (Okay you got me, I waited for the Sephora sale.) Now, getting it here and…
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Not coming in like a wrecking ball
For some reason, I thought that I needed to come in like a wrecking ball. I looked at all of the bad habits I had and decided it was time to demolish them and replace them immediately with the good. The problem is that I may have wrecked myself in that process. Trying to be…
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Somehow I missed the Zendaya x On partnership
I saw an ad that had Zendaya and On Running together, and I had to click. When did that happen? Apparently, back in June. I am late to the party. There was an initial ad that released, “Dream Together.” For me it evoked the old Nike ads that I remembered with the dark stylized background…
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Let’s think about the proposed tariffs on Chinese exports to the U.S. a different way
So, regardless of where you fall on the political spectrum, the recent U.S. election results will have ripple effects. For the fashion industry, they will really feel it if the proposed tariffs on Chinese exports come to pass. There are multiple brands that rely on Chinese manufacturing for their goods. The question remains whether or…
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Singles’ Day or marketing gold
The brief, uncited, history of Single’s Day can be summarized as this- treat yourself. A relatively recent day started in China, it is a day for singles to celebrate themselves. Whereas couples have Valentine’s Day, and pretty much every other holiday, November 11 is specifically for those who are not in relationships to celebrate themselves.…
A Wren Says 